Guru Studio appoints Italian Agent

Guru Studio has appointed leading licensing company Rai Com as the licensing agent for its newest preschool series Pikwik Pack in Italy.

Rai Com will represent the preschool series across all licensing and merchandising categories including apparel, publishing, accessories, and games, as well as broadcast television, digital media, and other media. Pikwik Pack premiered this month on Rai Yoyo in Italy and airs every day at 7:50am, 1:20pm and 6:45pm. The series is also available to watch on Rai Play.

“With strong placement on Rai Yoyo and Rai Com handling L&M, we have the perfect synergy to set up Pikwik Pack for success in Italy.” said Jonathan Abraham, VP of Sales and Business Development at Guru Studio.

“Rai Com is very proud to represent Pikwik Pack in Italy. Our team is working to give the property the best exposure in the Italian market!” says Alessandro Ravani, Sales Director of Rai Com.

Pikwik Pack is currently streaming on Hulu in the US and airs on Treehouse Canada, Tiny Pop in the UK, and is on Disney+ in Australia and New Zealand. The series is rolling out this year on more linear broadcasters including Super RTL in Germany, YLE in Finland, Canal Panda in Portugal and Spain, HOP in Israel, Minimini+ in Poland, Channel 5 in Singapore, Gloobhino in Brazil, and Disney Channel in Korea and India. A range of toys by Playmates Toys, and books by Scholastic are being released this Spring.