Hasbro Unveils New Licensed Consumer Products & Experiences
Event Merchandising, in collaboration with Hasbro, a leading toy and game company, has announced the November 2024 opening date for the first-ever permanent, standalone TRANSFORMERS and PEPPA PIG stores at Battersea Power Station in London, U.K. Celebrating their 40th and 20th anniversaries, respectively, TRANSFORMERS and PEPPA PIG are beloved global brands with fanbases that straddle generations and characters that have endeared themselves to millions.
The TRANSFORMERS store offers something for fans of all ages with the latest products and entertainment across films, comics, toys, and games. Featuring designated areas that represent the vast TRANSFORMERS universe, this will be one of the biggest destination stores for TRANSFORMERS in the U.K. and will display some of the most exciting products currently on the market, all under one roof.
Consumers will be taken through TRANSFORMERS’ 40-year history with nostalgic and bespoke features that show shoppers the store has been crafted with their entertainment and enjoyment in mind. With a full graffiti mural displaying the TRANSFORMERS robots and Battersea Power Station created by MurWalls, the store at Battersea will also feature an exclusive, limited-edition cover of Skybound Entertainment’s award-winning TRANSFORMERS comics.
The immersion continues as consumers walk through the store and have the opportunity to demo TRANSFORMERS video games and the TRANSFORMERS AR Trading Card game by Vanch Studios, introducing an innovative and exciting AR element to the traditional collectible card games. TRANSFORMERS at Battersea Power Station will feature the latest collectible figurines from Hasbro and live demonstrations of Robosen TRANSFORMERS Series robots, with voice-activated transformations at the customer’s commands. In addition, there are several photo opps available, from statues to retro packaging and an Autobot faction display suspended in the air above the store floor, comprised of hundreds of TRANSFORMERS pieces.
The store also features several graphic choices and classic designs that pay tribute to the TRANSFORMERS franchise for consumers to enjoy. From film content via the soon-to-be-released, TRANSFORMERS ONE, to figurine collections – this store is one families will want to ‘Roll Out’ to!
Adjacent to the TRANSFORMERS store, Battersea Power Station boldly invites consumers into the world of PEPPA PIG! Every corner of the PEPPA PIG store is designed to bring to life Peppa’s world from the beloved animated preschool television series.
This store has been thoughtfully curated to bring the best of Peppa’s world onto the shelves, from clothing and accessories to imagination and play, all under one roof! Customers will be able to shop across a broad range of stunning British brand collaborations including Emma Bridgewater, Trotters London, and Hummingbird Bakery, as well as Trunki with its playful ride-along suitcase.
Located in one of the world’s most iconic cities and PEPPA’s home market, the PEPPA PIG store will offer an exclusive range of London themed products, including the introduction of Battersea Power Station in Peppa’s world. A bespoke edition of Penguin Publishing’s Peppa Goes to Londonstory book has been updated and refreshed to include Battersea, as well as featuring the character of the King for the first time in any PEPPA PIG product.
Alongside one of the best arrays of PEPPA PIG products in the U.K., the store will include interactive elements such as opportunities to sit in the driver’s seat of our Ty plush London bus, be photographed against the backdrop of Battersea Power Station, brought to life in the style of Peppa’s world, jump around on the pretend muddy puddles, or play and learn with the many PEPPA PIG toys and games to be found dotted around. A soft play seating area allows for time to chill, read a book, or watch what’s happening on the Peppa stage, where episodes of the Peppa Pig series will play throughout the day on a giant screen.
But best of all, the PEPPA PIG store will feature daily meet-and-greet appearances with Peppa herself, where a hug and a photo are just part of the fun of an oinktastic family day out at Battersea Power Station!
The TRANSFORMERS and PEPPA PIG stores will open in November 2024 at Battersea Power Station (Circus Rd W, Nine Elms, London SW11 8DD, United Kingdom). More details will be announced soon.
