Haven Global Announced as Exclusive ANZ Agent for Overtime
Haven Global, a leading licensing agency specializing in entertainment and lifestyle brands, is thrilled to announce its exclusive partnership with Overtime, builder of disruptive new sports leagues and IP aimed globally at the next generation of sports fans and athletes.. This collaboration marks a significant milestone, as Haven Global becomes the local agent responsible for managing and expanding the Overtime brand presence across Australia and New Zealand. The local agency deal was created by, The Brand Liaison, as global agent for Overtime.
Overtime has rapidly emerged as a global leader in digital sports media, capturing the hearts and minds of millions with its unique blend of content, community engagement, and groundbreaking coverage of emerging sports stars and cultural phenomena. Overtime is the fastest growing sports brand in the USA, and Australia is the second biggest market globally for views and fans. As the local agent for Overtime, Haven Global will leverage its extensive network and expertise to amplify the brand’s reach in the dynamic markets of Australia and New Zealand.
“We are incredibly excited to partner with Overtime and bring their dynamic brand to fans across Australia and New Zealand,” said Tom Punch, Managing Director of Haven Global. “Overtime has revolutionized sports media with its innovative approach and deep connection to Gen Z and Millennial audiences. We look forward to working closely with Overtime to develop strategic licensing opportunities and create meaningful experiences for fans in our region.”
Overtimes’ engaging content spans basketball, football, soccer, gaming, and lifestyle, resonating with a diverse and passionate global audience. With Haven Global localized insights and market knowledge, the partnership aims to introduce exciting new consumer products and experiences that resonate with local sports enthusiasts and cultural influencers.
“This partnership with Haven Global marks an important step in our international expansion strategy,” said Tyler Rutstein, Chief Brand Officer, and Head of Commerce at Overtime. “Australia and New Zealand are key markets for us, and we are confident that Havens’ deep understanding of the region’s consumer landscape will enable us to connect with fans in meaningful and impactful ways.”
Working with Overtime global licensing agency, The Brand Liaison, Haven Global will oversee brand licensing, retail partnerships, and promotional activities on behalf of Overtime in Australia and New Zealand, with a focus on delivering innovative products and experiences that reflect the brand’s dynamic ethos.
