Heinz and Kate Spade Debut Summer Collection
HEINZ and kate spade new york announce a delicious new global partnership to debut a limited-edition collection just in time for summer. With a shared passion for finding joy in life’s everyday moments — from inspiring boldness in personal style to infusing flavor into palettes — this partnership is a natural fit. This partnership was brokered by Kraft Heinz exclusive licensing agency, Brand Central.
Drawing inspiration from each brand’s signature DNA — kate spade new york’s highly crafted handbag design and HEINZ’s beloved iconography and unmistakable ketchup red color — the partnership and one-of-a-kind capsule collection marks a tasteful fusion of fashion and flavor, while sparking creative expression and everyday joy.
“At kate spade new york, we believe in exploring the journey of self-expression through style in fun, unexpected ways,” says Jennifer Lyu, SVP and Head of Design. “It’s the thoughtful details that bring this collection with HEINZ to life – from the embellishments on the tee and the way our 3D ketchup bag looks just like that classic red and white packet. The playful designs are perfect for all of summer’s special moments, capturing the spirit of the season. I’m excited for customers across generations to experience a little piece of the magic we created with HEINZ.”
“With this new line of ‘condiment couture,’ we’re excited to partner with the iconic kate spade new york brand to pay homage to the beloved HEINZ brand,” says Megan Lang, Head of Global HEINZ Brand Communications and Creativity. “kate spade new york shares many values with HEINZ – from creating products of the highest quality that are expertly crafted by masters and leave no detail untouched, to exhibiting true devotion to our fans. In return, both brands have incredibly loyal fanbases that transcend generations. At HEINZ, we love to celebrate the unique and unconventional ways our fans show their love for us, and this collection is the perfect opportunity to do so.”
The HEINZ x kate spade new york collection is designed to add a dash of style and wit to everyday summer routines and features playful accessories with the iconography of the unmistakable red condiment across totes, pouches, small leather goods, ready to wear tees, footwear, keychains, phone cases and more. No barbecue, park picnic or baseball game will be complete without HEINZ or kate spade new york — the collection ensures ketchup lovers and fashion connoisseurs alike will leave a little red-hot spark wherever they go this summer.
