Heritage Brands Masters of the Universe and Teenage Mutant Ninja Turtles Partner up
Mattel, Inc. announces the collaboration between its celebrated brand, Masters of the Universe and the iconic franchise, Paramount’s Teenage Mutant Ninja Turtles, to unveil The Masters of the Universe Origins Turtles of Grayskull toy line. Combining the power of Eternia with the sewer-dwelling heroes of New York, The Masters of the Universe Origins Turtles of Grayskull toy line represents an exciting overlap of two beloved worlds to celebrate the 40th anniversary of Teenage Mutant Ninja Turtles in 2024.
The partnership between Masters of the Universe and Teenage Mutant Ninja Turtles allows fans to create new storytelling moments with the Turtles of Grayskull line which outfits characters including Leonardo and Raphael, Donatello, and Michelangelo with Eternian-style battle gear, and He-Man from Masters of the Universe will battle his Mutagen Mutation while Skeletor will don Turtle-inspired Armor. Merging these worlds, which are both narratively jam-packed with creative possibility, unlocks even more storytelling opportunities for fans across both brands.
“Bringing the Teenage Mutant Ninja Turtles into Masters of the Universe is a dream come true for many action figure fans. This is an unprecedented moment to collide fan-favorite properties – never been done before in the rich history of both brands,” said PJ Lewis, VP and Global Head of Action Figures at Mattel. “This collaboration represents two great brands that will ignite the imaginations of fans.”
“It’s thrilling to see this special collection between Teenage Mutant Ninja Turtles and Masters of the Universe come to fruition,” said Dion Vlachos, Executive Vice President, Licensing and Retail, Consumer Products & Experiences, Paramount. “Two incredibly popular franchises with multi-generational appeal coming together for a one-of-a-kind crossover toy line is something we know fans will embrace.”
Prepare to have the legendary characters of Masters of the Universe and Teenage Mutant Ninja Turtles united like never before, bringing a new dimension of excitement to both universes! The Masters of the Universe Origins Turtles of Grayskull toy line will be available starting in January 2024.
