HEYDUDE and SmileyWorld Collaboration

Casual footwear brand HEYDUDE™️ and SmileyWorld have launched their first collection of limited-edition footwear together. The collection is available in both adults and kids sizes, featuring three distinctive patterns that spread joy with every step. The slip-on shoes are available in both the Wendy and Wally silhouettes, and are crafted with a canvas upper and Easy-On design, allowing them to be lightweight and travel ready, perfect for creating your own happy moments.

The collection is all about defiant optimism – no matter what the world throws your way. They’re a reminder to embrace the moment and spread smiles globally. This is aligned to SmileyWorld’s goal of bringing joy and individuality through the icons of the Smileys to allow adults and children to truly express themselves. This partnership manages to merge the vibrancy of SmileyWorld with the unique style and design of HEYDUDE.

Ross Wilson, Chief Product Officer – Fashion for SmileyWorld said, “We’re thrilled to partner with HEYDUDE, for a new footwear collection. The shoes are filled with joy and manage to bring a smile to your face as soon as you see them through the icons and patterns of SmileyWorld. Matching that with the comfort and quality, and expression of the HEYDUDE shoes, it felt like the perfect fit.”