Hilfiger Ventures Teams with Tilting Point for a Mobile Fashion Game
Hilfiger Ventures, a private investment vehicle co-founded by Mr. Tommy Hilfiger, has partnered with leading game publisher Tilting Point to bring FashionVerse, a breakthrough interactive fashion game, to mobile devices. The game will launch in January 2024 on all iOS and Android devices via their respective App Stores, as well as to Netflix’s 247 million members who will have FashionVerse included in their memberships on iOS and Android devices through the Netflix mobile app. Developed by Brandible, FashionVerse originated as an idea from Hilfiger himself, who wanted to scale fashion through an immersive, community-based game that capitalizes on the most current technology, like Brandible’s proprietary AI model which creates photorealistic avatars, settings and props, to provide a stunning virtual experience where everyone is a creator.
In FashionVerse, players take on design challenges to create perfectly curated fashion sets in Stylist mode or mood boards in Trendsetter mode, each of which other players vote upon. Players can share their creations, vote on other stylists’ scenes, comment on favorite looks, win rewards and unlock new clothing styles, all while discovering the latest trends from real-world fashion brands. Utilizing the latest AI technology, FashionVerse brings players’ creative styling to life with a photorealistic set of 3D virtual spaces and a diverse cast of models. Diversity and inclusion are cornerstones of FashionVerse, which features models across a wide range of size diversity, ethnicities and abilities.
“It’s been a life goal of mine to make fashion more accessible. Given how many people engage with fashion through their phones, I thought, there has to be a way to bring everyone together into one community, providing a more immersive experience,” said Mr. Tommy Hilfiger. “Through working with Tilting Point and Brandible, I truly believe this collaboration on FashionVerse marks an exciting milestone in the convergence of fashion and gaming.”
FashionVerse will feature an ongoing series of two-week virtual “Pop-Ups” with major fashion, entertainment, art and beauty brands to be announced in the weeks following launch, allowing players to interact with the modern fashion universe through their own unique lens as they virtually style their models and set designs. Pop-Ups will feature dedicated challenges focused on participating brands’ campaign themes, garments from their latest collections, and special rewards for players who complete all of the branded challenges. Pop-Ups will also feature digital exclusives from celebrated artists and musicians, merging the worlds of fashion, music and popular culture in one game.
“Fashion fans are an incredibly underserved audience in the games space, so when Tommy approached us with the FashionVerse idea, we knew immediately this was a huge opportunity we couldn’t pass up,” said Kevin Segalla, founder and CEO of Tilting Point. “I can confidently say that FashionVerse will provide an unparalleled experience for our players, empowering them to explore their personal style and to connect with the fashion world in exciting new ways. We also can’t wait to host the many excellent brands set to become part of this interactive world.”
Tilting Point’s extensive portfolio has been bolstered by substantial IP integrations across multiple platforms including mobile, console, PC, subscription services and more. Tilting Point continues to expand to new ventures, bringing popular brands to fans in new and engaging ways, while growing each game’s global audience and financial success.
