Immersive Everywhere to Launch ‘The Traitors: Live Experience’ in Partnership with All3Media International

Immersive Everywhere, a leader in immersive live entertainment production, is delighted to announce an exclusive licensing partnership with All3Media International.  This collaboration will bring to life the UK’s first playable live roundtable experience inspired by the BAFTA and Emmy award-winning TV show, The Traitors.

Set to launch in Q1 2025, this pioneering event will offer participants the extraordinary opportunity to step into the suspenseful world of The Traitors. Under a multi-year licensing agreement, Immersive Everywhere will produce, The Traitors: Live Experience, alongside side its partners Cuffe & Taylor and Global Creative, in a major UK city, with plans for an international rollout to follow. The experience is designed to plunge players into the heart of the action that has captivated audiences worldwide – allowing them to play the game in real life.

Central to the experience is ‘The Roundtable’, a key feature of the TV show, where players will find themselves at the heart of intense drama, deception, and strategic gameplay. Players will collaborate on missions, while also navigating a web of intrigue in their quest to outwit competitors and ultimately win the game.

This innovative project marks a significant milestone for Immersive Everywhere, building on the success of previous productions such as Peaky Blinders: The Rise and Doctor Who: Time Fracture. It also represents Immersive Everywhere’s first foray into the realm of ‘competitive socialising,’ adding a thrilling new dimension to their portfolio of live experiences.

Leading the creative vision for the project is Neil Connolly, Creative Director at Immersive Everywhere, whose impressive track record includes the iconic The Crystal Maze Live, The Tomb Raider Live Experience and other ground-breaking immersive experiences.

The Traitors TV series is a global sensation, with over 30 versions commissioned worldwide. The UK’s second season alone attracted more than 8.8 million viewers for its finale earlier this year and a third and fourth season as well as celebrity version have all been commissioned for the BBC.

All3Media International has already brought an impressive range of ancillary products to market including Vivid Goliath’s The Traitors official board game, which recently took home the Licensing Award for Best Licensed Toy or Game.  Additionally, All3Media International has launched The Traitors official card game from Ginger Fox, an

interactive Game Book from Penguin Random House, daywear from Bioworld, as well as an online game, website, and store for The Traitors. Recent deals have also been signed for nightwear from TDP and Aykroyds, as well as socks, underwear, and a character gift range launching soon.

Elliot Hargreaves, Joint-CEO of Immersive Everywhere said:  “We are incredibly excited to collaborate with All3Media International on bringing The Traitors to life in a way that’s never been done before. This live experience will push the boundaries of immersive entertainment, offering fans a unique chance to step into the intense, strategy-driven world of the TV show. Our team is dedicated to delivering an unforgettable adventure that captures the essence of The Traitors while adding our own creative twist. We can’t wait for audiences to experience the thrill first-hand.”

Nick Smith, EVP Formats and Licensing at All3Media International commented: “Immersive Everywhere has an unmatchable track record for delivering unforgettable live experiences and we can’t wait to work with them to add another layer to our ever-evolving licensing programme and faithfully bring the dramatic, nail-biting psychological world and addictive gameplay of The Traitors to life.”

The Traitors (Dutch title: De Verraders) was created and developed by Marc Pos and IDTV Creative Director Jasper Hoogendoorn in cooperation with RTL Creative Unit.  

-ENDS-

NOTES TO EDITORS:

About The Traitors

Since its launch in the Netherlands on RTL 4 in 2021, the format has proved its international appeal with over 30 versions and numerous returning seasons. Hit international adaptations of the format include the multi-Emmy-winning US version for NBC Universal’s streaming service Peacock which has been commissioned for a third, fourth and fifth series and BBC One’s BAFTA winning version in the UK, which drew in 8 million viewers for the season 2 finale, and is returning for a third and fourth season and a celebrity version.

About Immersive Everywhere  

Award-winning live experience company and leader in the experiential sector, Immersive Everywhere turns the world’s biggest entertainment brands into unforgettable and critically acclaimed live experiences.   

The Company has a development pipeline of world-class titles based on IP licences along with a global network of partner producers. Immersive Everywhere’s unique vertically integrated operating model combines production, ticketing, licencing, merchandise and marketing.   

Recent successes include Doctor Who: Time Fracture (London), with BBC Studios, and Peaky Blinders: The Rise (London and Riyadh), co-created with Steven Knight and Caryn Mandabach Productions. IE also co-produce The Choir of Man (London) and regularly produce one of the world’s most successful experiential productions: The Immersive Great Gatsby, which played in London for over 8 years alongside parallel productions in New York, Cardiff, Dublin, Brussels and Seoul among other cities.   

Website: https://www.theeverywheregroup.com  

Press Contacts: 

Licensing – Kirsty Barr (kirsty@grapevine-pr.co.uk)

Consumer – Lucy Brennan (lucy@mancecommunications.com)

About All3Media International

All3Media International distributes popular, award-winning TV programmes to over 1,000 broadcasters and media platforms around the world. The company has been celebrated for producing, marketing and distributing high-quality, ground-breaking and pioneering shows to a global audience, consistently topping the Broadcast and Televisual annual Indies Surveys and receiving the Queen’s Award for Enterprise in recognition of its growth – twice. Its catalogue contains over 30,000 hours of content across all genres.

As well as one of the top-selling drama series MIDSOMER MURDERS, All3Media International’s quality scripted content includes FLEABAG, ALL CREATURES GREAT AND SMALL, IT’S A SIN, TRIGGER POINT, THE TOURIST, MYSTERY ROAD, VAN DER VALK and THE ENGLISH. Its non-scripted content slate includes premium factual documentaries such as WHO IS GHISLAINE MAXWELL? and FEVER PITCH: THE RISE OF THE PREMIER LEAGUE as well as various factual entertainment titles including ESCAPE TO THE CHATEAU, GREAT BRITISH MENU and FOUR IN A BED. The company also represents brands featuring some of television’s most beloved names including Monty Don, Alan Titchmarsh, Gordon Ramsay, Mary Beard and Grayson Perry. All3Media International’s celebrated formats include THE TRAITORS, GOGGLEBOX, UNDERCOVER BOSS, THIS IS YOUR LIFE, LINGO, THE DOG HOUSE and RACE ACROSS THE WORLD, and it also represents an extensive list of successful scripted formats including LIAR, BLOOD, CHEAT and QUEER AS FOLK.

Press Contact:

Charlotte Cooper (charlotte.cooper@all3media.com)