Influencers get behind first Elmer collection at Matalan

Elmer the Patchwork Elephant‘s Licensing Agent, Metrostar and licensee, Paul Dennicci have delivered a new first for Elmer with the launch of his latest baby wear range at Matalan.

The range comprises four pieces including a bodysuit, vest set, dress and bib and features stylish on trend monotone graphics alongside Elmer’s signature colourful patchwork.

Andersen Press, through partner License to PR, supported with a coordinated campaign, inviting a select group of influencers to post pictures of their little ones wearing the range. Plush from Rainbow Designs, cards from Hype and a puzzle from Ravensburger also featured. The campaign reached over 324,000 people.

Paul Black from Andersen Press stated: “It’s great to see Elmer breaking into yet another new retailer and we’ve been bowled over by the social media engagement with Matalan’s new range. We are fully committed at Andersen Press to supporting our licensee’s efforts to secure new distribution channels for their Elmer products, and get as many people celebrating Elmer as possible.”

Claire Potter at Metrostar comments: “Elmer’s messages of friendship and inclusivity are more important and relevant than ever. They mandate us to ensure he is accessible to all, whilst delivering high quality consumer products. The range at Matalan is an important step in that endeavour.”