Informa Markets’ Global Licensing Group launches Licensing for Retail Conference in Partnership with Licensing International
Informa Markets’ Global Licensing Group is launching a new event for UK retailers – Licensing for Retail – in partnership with industry trade association Licensing International.
The inaugural Licensing for Retail conference – Planning for the Future – will take place at Convene, London, on 19 April 2023. A limited number of free tickets are available to vetted retailers. Non-retailers (licensees, licensors, brand owners, agents, and service providers) can purchase tickets. Booking is now open online and discounts are available to Licensing International members.
Delegates from Brand Licensing Europe’s Retail Mentoring Programme will also be in attendance in their first event of the year, including delegates from Asda, Claire’s, FatFace, M&Co, HMV, New Look, John Lewis, Very Group, Tesco, and Morrisons.
“The Licensing for Retail programme has been designed 100 per cent with retailers’ objectives in mind,” explained Laura Freedman-Dagg, Global Licensing Group’s Head of Retail.
“By providing through-the-year content in addition to the Retail Mentoring Programme and Brand Licensing Europe (BLE), our goal is to help retailers understand more about how brands and customer fandom can drive their strategy forward and, as a result, maximise their use of brand partnerships to drive sustainable growth. This is so important right now, given all the challenges retailers are facing.”
Steve Manners, UK Managing Director and Head of Global Marketing at Licensing International, adds, “We’ve been working closely with Informa to find ways to further engage with retailers and create relevant and informative programmes that demonstrate the value of licensing. Licensing for Retail is a natural progression from our previous events, which we are confident will be of significant benefit to retailers, licensees, licensors, and agents.”
The content is designed to deliver practical takeaways that will help retailers to navigate the world of branded consumer products through trend presentations, case studies, and updates on the latest technological advances and will follow four themes throughout the day, with a special keynote address taking place before lunch:
- Setting the Scene – The power of brands at retail
- Licensing and You – How brand licensing is so much more than ‘brand slap’
- The Future – How will brands be represented at retail in 5-10 years?
- Coming Together – Licensors, Licensees, and Retailers
There will also be plenty of opportunities for peer-to-peer networking throughout the day and at post-event drinks.
Licensing for Retail is offering three ‘sponsored sizzle’ slots – the only sponsored content on the agenda – giving sponsors the opportunity for a short brand pitch. There will also be brand exposure opportunities within the venue, including product showcase options. Interested brands can email Laura Freedman-Dagg, or Steve Manners (smanners@licensing.org)
