International expansion plans drive brand refresh at Good Toy Guide

The UK’s experts in play have announced that due to rapid expansion and international growth they are re-defining their communication strategies for the brands and sub-brands within their portfolio. 

Known for supporting businesses operating in the children’s space with both expert research and consultancy and brand support activities to help communicate the benefits of those products to consumers, the two principle brands, FUNdamentally Children and Dr Gummer’s Good Play Guide, now have a new look and cleaner definition.

FUNdamentally Children offers research, consultancy and insight for organisations in the children’s space as well as accreditation frameworks for industry bodies and an Incubator programme for startups in the children’s industries. 

Dr Gummers Good Play Guide is an engaging, informative platform for parents with a growing number of guides raising awareness and consumer loyalty for brands using our expertise in child development, play and parenting.  Guides within the Good Play Guide family include, Good Toy Guide. Good App Guide, Good Learning Guide, Good Baby Guide and the STEAM Association.

With a growing international media profile and a reputation for agile, cost-effective insight and expertise, the team are looking forward to an exciting 2022.