Intimissimi Uomo menswear collaboration dedicated to Asterix
Maurizio Distefano Licensing and Oniverse partner for capsule collection
Asterix brand owner Éditions Albert René and Maurizio Distefano Licensing, which manages licensing in Italy for the globally successful Asterix brand, have announced a partnership with Oniverse, formerly known as Calzedonia Group, for a recently launched menswear capsule collection dedicated to Asterix. It is part of the new Spring/Summer 2024 Collection from the Oniverse menswear company Intimissimi Uomo.
The new collection combines classic style, creativity and innovation, celebrating elegance through a wide range of garments that reflect an ongoing commitment to meeting the needs of the contemporary man. Garments featuring Asterix join the core garments represented by canvas and jersey tartans, polka dot and striped checks that continue to be an integral part of Intimissimi Uomo’s DNA, lending a distinctive edge.
This new and exclusive collaboration with Asterix enriches the garments with the famous characters – Asterix and Obelix, the little dog Idefix, and the charming Falabella. The capsule collection includes printed briefs and boxer shorts, a T-shirt with a breast pocket and embroidery, and two sets of pyjamas, with long and short sleeves. The colours of the collection – black, grey and forest green – reflect the identity of Intimissimi Uomo, while the characters add a fun and irreverent edge to the garments.
“We are very proud of this partnership with Oniverse, Calzedonia Group, a leader in its field, whose menswear enjoys high awareness and strong market positioning,” says Baptiste Cazaux, Head of Licensing at Éditions Albert René. “The recognisable Asterix characters lend a witty note to Intimissimi Uomo’s high-quality garments.”
Maurizio Distefano, president of the agency of the same name, adds: “We are very happy to have Asterix among our brand representations. It’s an evergreen brand, iconic and with an appeal to multiple ages and target markets. The richness of the characters and the splendid style guides allow licensees to create products that are always new and desirable – for the buyer or as gifts. This Intimissimi Uomo collection brilliantly expresses all the strength of the Asterix brand and especially its fun spirit, loved by all.”
Asterix is the brand inspired by the hilarious and exciting adventures of the famous hero of Gaul known and loved for over 65 years, with over 400 million comic books sold. The most recent comic book alone has sold more than 5 million copies worldwide, with a total readership of more than 20 million. The adventures of Asterix have been translated into 111 different languages.
Intimissimi Uomo continues to offer a wide range of garments that reflect the elegance, quality, and innovation that have always characterised the brand, thanks in part to these stylish and distinctive partnerships. The Spring/Summer 24 Collection is a journey into men’s fashion, combining classic style with contemporary and fun details. It can discovered and tried on in store and also found online.
