Jazwares Launches New Toy Brand

Jazwares has announced an innovative new construction toy brand, BLDR, which will be available at retail this month. Featuring an assortment of world famous brands, immersive playsets, and highly articulated buildable action figures, BLDR offers a fun new way for kids and collectors to creatively imagine, build, and play within the vast BLDR constructable system.

Designed with kids ages 8+ and collectors in mind, initial BLDR offerings will include playsets and minifigures inspired by some of the world’s hottest brands including Squishmallows, Hello Kitty and Friends®, and Adopt Me! For anime connoisseurs, BLDR will launch with a curated collection of highly detailed, 300-piece buildable action figure sets in a fully articulated 9” scale inspired by characters from popular Crunchyroll anime series Chainsaw Man and JUJUTSU KAISEN, which are streaming now on the global anime brand Crunchyroll. 

• Squishmallows playsets feature a SquishBrik for a squishable belly
• Hello Kitty and Friends® playsets include double-sided play for even more playability after the build 
• Crunchyroll builds redefine constructible action figures utilizing new QuikBrik design allowing a stronger build with an unrivaled level of customization for a 9″ figure 
• Adopt Me! playsets recreate the cute pets that everyone loves with articulated features,

locations, strollers, and beds to expand and build the world

“BLDR was born out of an opportunity to bring new, iconic brands to the construction space like never before, along with Jazwares’ unparalleled ability to bring innovative, creative, quality products to consumers at highly accessible price points,” said Jeremy Padawer, Chief Brand Officer at Jazwares. “From Hello Kitty’s super cute cafe to authentically detailed, fully articulated anime builds, we look forward to bringing some of the world’s biggest properties to life like never before in the construction category.”

BLDR sets and figures available at launch include:

• Squishmallows
  • Campout with Cam & Benny Building Set ($19.99)
  • Sunny with Botanical Gardens Building Set ($9.99)
  • Avery with Ballpark Building Set ($9.99)
  • Patty with Farmer’s Market Building Set ($9.99)
  • 2” Buildable Minifigures ($4.99, 6 assorted styles)
• Hello Kitty and Friends®
  • Hello Kitty’s Dream Cafe Building Set ($29.99)
  • Keroppi’s Convenience Store Building Set ($19.99)
  • Hello Kitty and Friends Vending Machine Building Set ($9.99)
  • Hello Kitty and Friends Red Car Building Set ($9.99)
  • Hello Kitty and Friends Buildable Blind Minifigures ($2.99, 6 assorted styles)
• Adopt Me!
  • Coffee Shop Building Set ($19.99)
  • Fox with Campground Building Set ($9.99)
  • Single Pack Assortments with 2” Buildable Pets ($4.99, 6 assorted styles)
• Crunchyroll
  • Chainsaw Man 9” Buildable Action Figure ($19.99)
  • Jujutsu Kaisen Yuji Itadori 9” Buildable Action Figure ($19.99)

The first wave of BLDR sets are available now at Target and Amazon with additional retailers rolling out soon including GameStop, Walgreens, and more later this Spring 2025. Stay up to date on the latest BLDR news at bldrbricks.com.