Jazwares & Netflix Announce Stranger things Collection
Jazwares and Netflix are teaming up to bring an all-new product collection for Stranger Things fans of all ages. Marking the first global master licensing agreement for Netflix and the iconic Stranger Things franchise, Jazwares will launch a robust product line inspired by the show’s beloved characters and themes from the highly anticipated Stranger Things 5 season and its animated series spinoff currently in the works.
“After our Squishmallows x Stranger Things collection launched with massive fanfare, we knew we wanted to continue working with Netflix and raise our collaboration to the next level,” said Judd Karofsky, Executive Vice President at Jazwares. “Knowing how influential and passionate the Stranger Things fandom is, we’re ready to team up with Netflix to bring fans a full line of products that will allow them to engage with the franchise like never before with authentically detailed figures, playsets, costumes, and more. As we all eagerly await the show’s final season and the brand-new animated series, we know fans are going to love our exceptional lineup.”
“Stranger Things has made an indelible mark as a cultural phenomenon, transcending the screen and shaping global trends through ‘80s nostalgia, music, food, fashion, and more,” said Josh Simon, Vice President of Consumer Products, Netflix. “Coming together with Jazwares to create the franchise’s first expansive toy line was a natural next step in giving fans around the world new ways to immerse themselves in the universe with the authenticity and storytelling elements they love.”
Created by the Duffer Brothers, Stranger Things debuted in July 2016 and quickly became among Netflix’s most popular television series ever with its fourth season alone amassing over 140.7 Million views globally. Rooted in 80’s nostalgia, it has sparked a resurgence of pop culture items from the decade with every season, like Eggo waffles and New Coke. The show breathed new life into Kate Bush’s track “Running Up That Hill” with the song entering the top 10 of the Billboard Hot 100 chart for the first time in its 38-year history.
