KEANU REEVES’ BRZRKR FRANCHISE EXPANDS
Ahead of the San Diego Comic-Con, Keanu Reeves’ hit comic book series BRZRKR unveiled a range of engaging consumer products for fans of the best-selling superhero series.
Last year, Boom Studios appointed leading licensing agency IMG to develop BRZRKR’s global licensing program. Since then, in line with the series’ soaring popularity, its product offerings have expanded rapidly, ranging from streetwear, sneakers, and accessories to collectibles, games, wall décor, and more. Drawing inspiration from the comic’s captivating themes and characters, the licensed products bring BRZRKR to life in new ways, offering fans additional touchpoints to engage with the story.
Highlights include a wide range of apparel and accessories such as a rugged streetwear collection with Headrush; limited-edition sneakers and streetwear with BAIT; caps, apparel, and other accessories with creative lifestyle brand Ilthy; pop culture-themed t-shirts and accessories with Goodie 2 Sleeves; and a t-shirt and hoodies collection with Philcos.
BRZRKR has also teamed up with various industry-leading partners for the fan-favorite collectibles category. This includes an action figures and collectibles collection with artist Todd McFarlane’s McFarlane Toys; toys and collectibles inspired by internet culture with Youtooz; bullion, collectible coins, and miniatures with RJ Bullion; and board games and collectibles with Iconiq Studios. Additionally, Medicom, Diamond Select Toys, Prime 1, and Bellfine will develop a range of toys, action figures, and collectibles based on the widely acclaimed franchise.
The BRZRKR licensing program also includes a metal poster collection with Displate, featuring some of the series’ most iconic visuals.
Stephen Christy, President of Development at BOOM! Studios, said, “We’re excited to announce the launch of this new wave of officially licensed BRZRKR merchandise, created in collaboration with some of the best partners in the industry to bring the vibrant energy of the comic to life. Over the past year, our partnership with IMG has allowed us to craft a selection of high-quality collectibles that will resonate with fans and newcomers to the BRZRKR universe. This marks just the beginning of an exciting new journey for this ever expanding world created by Keanu Reeves, and we look forward to sharing more details—and a few surprises—at this year’s BRZRKR panel at San Diego Comic-Con!”
Van Kokeh, Vice President of Licensing for IMG, said, “Since its launch, BRZRKR has been an instant hit, captivating audiences worldwide. Its compelling themes, creative potential, and booming popularity have made it a highly sought-after licensing property. We are excited to expand the BRZRKR universe, offering fans a diverse range of products and experiences that bring them closer to the story.”
Co-written by actor Keanu Reeves and New York Times-bestselling comic book writer Matt Kindt, and illustrated by Ron Garney, BRZRKR has become the highest-selling original comic book series in nearly 30 years. The story is set to be adapted into a live-action film and an anime series in partnership with Netflix.
