Kids+Family Powerhouse pocket.watch Expands “Toys and Colors Kaleidoscope City” Franchise with New Toy Line and Publishing Products
Pocket.watch is expanding the Toys and Colors Kaleidoscope City franchise with an exciting new range of toys and publishing products. Bonkers Toys, a trailblazer in creator-led licensing, has been named the master toy partner for the 2025 launch, and a new collection of children’s books will be published from acclaimed author Patrick Carman and PC Studio, Inc.
Pocket.watch’s expansion of the brand marks another significant milestone for Toys and Colors, the #1 kids entertainment YouTube channel in the world. The brand boasts an impressive 109 million subscribers across all channels and over 102.1 billion lifetime views, and last month Toys and Colors was the most viewed YouTube channel in the world.
“As the viewership on Toys and Colors channel continues to skyrocket, we’re seeing fans’ appetite for even more interaction with the brand grow as well” said Chris M. Williams, Founder & CEO at pocket.watch. “Strategic partnerships with Bonkers Toys and PC Studio, who understand the nuance of creator-led franchises, will help us successfully launch the brand in new verticals.”
The latest brand extension features a highly anticipated toy line from Bonkers Toys. Bonkers has established themselves as a leader in the creator toy licensing category, notably partnering with pocket.watch to launch the first creator branded toys at Walmart with Ryan’s World, and continuing on to launch successful lines with other creators including LankyBox, Aphmau, and Ninja Kids.
“Partnering with pocket.watch to expand the Toys and Colors Kaleidoscope City franchise allows us to bring our expertise in creator-led toys to a brand already loved by over a hundred million kids” said Brian Bonnet, CEO of Bonkers Toys. “We’re excited to create a line that captures the imagination and joy that Toys and Colors brings to kids worldwide.”
In addition, pocket.watch has partnered with celebrated children’s author Patrick Carman and PC Studio, Inc. on a series of Toys and Colors Kaleidoscope City children’s books. Launching in 2025, the storybooks will entertain kids while teaching important lessons in conflict resolution and how to see the world from a new perspective.
“Collaborating with pocket.watch on the Toys and Colors Kaleidoscope City franchise gives us the opportunity to bring its beloved stories and lessons to life in an exciting new medium” said author Patrick Carman. “We’re thrilled to create books that not only entertain but also inspire children to explore new horizons.”
The brand explores empathy through engaging, interactive storytelling, and teaching kids how to see the world from a new perspective. Within the last year, pocket.watch expanded the franchise to multiple verticals including Toys and Colors Kaleidoscope City, an original live-action and animation series available on Ryan and Friends Plus and The Roku Channel; two new singles, “Colors” and “Magical Day,” in partnership with Republic Records Kids and Family; two new albums, the self-titled Toys and Colors Kaleidoscope City and Let’s Go Goo-ing from pocket.watch Records and Universal Music Group; and partnered with Cameo Kids and Veritone to launch an AI-powered animated character on Cameo, offering Toys and Colors subscribers to receive personalized video messages.
