Language of Licensing Book is a must-have
Kent Press of Westport, CT, announces the publication of Language of Licensing, the definitive reference guide for all aspects of intellectual property licensing in the industry. The comprehensive 325-page book is invaluable for property owners, licensing agents, lawyers, accountants, and licensing executives.
Language of Licensing is co-authored by industry veterans Gregory Battersby and Danny Simon. Both members of the Licensing Hall of Fame, the duo offers more than a century of combined licensing experience. Battersby and Simon are also the authors of the successful three-book series Basics of Licensing and The Business of Licensing. Battersby has authored more than 50 other books on licensing and intellectual property in legal and business markets. He also serves as the executive editor of two monthly journals, including Licensing Reporter.
The general concept of licensing is relatively straightforward: a property owner grants intellectual property rights to another party in exchange for consideration, typically through royalty payments. However, as with many things, especially in business, the devil is in the details. Successful licensing professionals have developed specialized terminology, which can be challenging for those new to the industry and those not regularly involved.
Endorsed by Licensing International, the merchandising and branding industry trade association, Language of Licensing is the first-of-its-kind reference book that demystifies licensing terminology. It features an extensive glossary defining more than 700 key terms in licensing and IP practice, accompanied by practical examples demonstrating their use in license agreements. This comprehensive approach gives readers a thorough understanding of the “language of licensing.” It serves as an invaluable reference for defining and explaining how these terms are used in drafting and negotiating license agreements.
As a bonus, the book also includes:
• Current industry data and profiles of major players
• Information on leading licensing organizations, publications, events, and agencies
• An overview of the laws & regulations impacting the licensing industry
• An extensive collection of commonly used licensing formsLanguage of Licensing has garnered excellent reviews from leading figures in the licensing industry. Maura Regan, president of Licensing International, praised the book, stating, “The global brand licensing business is one of the most exciting—and ever-evolving—industries in the world. I’m thrilled that Greg and Danny have created this exceptional guide for executives, providing a foundation that will allow them to take full advantage of all the existing opportunities across categories and territories.”
Alan Gordon, an industry veteran with over 40 years of experience who serves as Managing Director of BGVC Consulting, echoed this sentiment, saying, “I wish I had this book 40 years ago when I entered the industry! It is a ‘must-have’ compendium for anyone who truly wants to understand the many nuances of our business. If Samuel Johnson had been in the licensing business instead of writing the first dictionary, he would have written Language of Licensing. A must for every desk.”
Licensing intellectual property rights, including patents, trademarks, copyrights, technology, know-how, software, and merchandising properties, is a major international industry. In 2023, the U.S. licensing market alone was valued at $65.5 billion in royalty revenues, a significant increase from $43.5 billion in 2013. Globally, the licensing market is estimated to be nearly three times larger, generating over $165 billion in licensing revenue.
According to Licensing International, worldwide sales of branded licensed products exceeded $356 billion in 2023, with the entertainment/character category accounting for more than 41 percent of that total. In the U.S. market, merchandising licensing generated approximately $10.6 billion in revenue in 2023, representing around 17 percent of the country’s total licensing revenue.
Language of Licensing will be available in print and Kindle editions starting September 14, 2024 on the publisher’s website at www.kentpress.com. It may also be purchased through its distributors, including IPG, Amazon, and Barnes & Noble.
The print edition is priced at $28.95, while the Kindle edition is available for $23.95. Review copies are available upon request.
About Kent Press
Based in Westport, CT, Kent Press is an imprint of Kent Communications, LLC, which is a primary content provider to Thomson-Reuter (West) and Wolters Kluwer (Aspen Law & Business Press) of books compiled in collaboration with the industry’s foremost leading experts, on a range of intellectual property related topics that feature an emphasis on licensing.
