Laura Ashley and Marquee Brands Launch New Collection
Marquee Brands, the global brand accelerator and owner of 17 world-renowned brands, and Laura Ashley, a globally renowned British fashion and lifestyle brand celebrated for its quintessential British-inspired style and iconic floral prints, are excited to announce a new licensing partnership with Zrike Brands, a leading manufacturer of quality tabletop and giftables.
This collaboration brings Laura Ashley’s signature British style to a new collection of Tabletop, Gift, Housewares, and Garden products featuring beloved florals and archival prints. Launching this spring, the first collection will include hydration products, melamine tableware, and decorative birdhouses, among other thoughtfully designed giftables. By combining Laura Ashley’s romantic aesthetic with Zrike’s expertise in craftsmanship, this partnership delivers both beauty and functionality to a broad audience of consumers.
“Blending Laura Ashley’s storied heritage with Zrike’s innovative approach to tabletop and giftware is a perfect synergy,” said Natasha Fishman, Chief Marketing Officer of Marquee Brands. “We are thrilled to introduce this collection and look forward to seeing how customers incorporate these beautifully designed pieces into their homes and everyday lives.”
Since its founding in 1953, Laura Ashley has been celebrated for its English countryside-inspired designs and commitment to quality craftsmanship. Today, the brand seamlessly balances nostalgia with modern living, making it a beloved household name for over 70 years.
“We are honored to add Laura Ashley to our family of brands,” adds President of Zrike Brands David Zrike. “Laura Ashley is a renowned brand and its lifestyle is timeless and resonates with today’s consumer. We look forward to creating amazing collections.”
Founded in 2012, Zrike Brands by R Squared has quickly established itself as a notable player in the industry. With David Zrike, a veteran with 41 years of experience, at the helm, the brand has successfully partnered with R Squared to create and import a diverse array of tabletop and gift items from across the globe. Zrike is well-known for its collaborations with beloved brands such as Disney, Sanrio, Peanuts, Dr. Seuss, Scout, and Life is Good, among others.
The Laura Ashley x Zrike collection is set to launch in the second quarter of 2025 and will be available through a range of retail channels, including off-price, mid-tier, department stores, and e-commerce platforms such as Amazon, HomeGoods, and Kohl’s.
