Laura Ashley Signs with ENVOGUE
Laura Ashley signs an exclusive licensee agreement with ENVOGUE, a leading wholesaler, distributor, and design house of home textiles and home décor products.
ENVOGUE will design, manufacture, and be responsible for distributing Laura Ashley Home Products in North America, including kitchen textiles, aprons, decorative pillows, and tote bags. The collections will feature Laura Ashley’s iconic floral prints inspired by the famed archives and embody the brand’s romantic charm and English country aesthetic combined with ENVOGUE’s creative capabilities and home decor expertise.
Laura Ashley’s strong foundation and success in home textiles for more than seventy years have positioned the company as a leader in the industry. With a legacy of timeless designs and a commitment to quality, Laura Ashley has become synonymous with elegant and sophisticated home furnishings. The company’s partnership with ENVOGUE is a natural progression for both brands, offering consumers an expanded range of exquisite home textiles that embody the essence of Laura Ashley’s signature aesthetic, an exciting opportunity to expand the brand’s reach further and bring its beloved designs to an even wider audience.
ENVOGUE said, “We are thrilled to combine our expertise in the home market with Laura Ashley’s iconography,” said Nidhi Jain, Chief Executive Officer of ENVOGUE, “We are excited to bring Laura Ashley’s timeless elegance and impeccable styles to life.”
Gordon Brothers, the company that acquired the Laura Ashley brand in 2020, has been leveraging its expertise to build brand partnerships like ENVOGUE for the globally renowned fashion and lifestyle brand. Carolyn D’Angelo, Senior Managing Director, Brand Operations, Gordon Brothers & President, Laura Ashley Global, said, “We are excited to bring our iconic floral prints to the North American market through this exclusive licensing agreement with ENVOGUE. The combination of Laura Ashley’s quintessential English country aesthetic and ENVOGUE’s design and distribution expertise is sure to result in a beautiful collection of home products that customers will love.”
The first collection will be available in early Fall 2024. It will be available in major retailers in the United States and Canada. The retail price ranges from approximately $19.00 to $49.00.
Please visit ENVOGUE’s showroom during New York Home Textiles Market week at 230 5th Avenue #1401, New York, NY 10001.
