Laura Ashley steps into the Chinese market for the first time with new collaboration

 Laura Ashley, one of the world’s best-loved home and lifestyle brands, has announced it has collaborated with Peacebird, a Chinese streetwear brand, on an exclusive 6-piece collection aimed at a younger consumer.  

The collaboration is the brand’s first step into the ever-growing Chinese market. It is a reflection of the Laura Ashley brand’s global appeal (as this is the latest addition to international retail stores operating across 75 locations in 18 countries, with ten e-commerce platforms). 

• The collection includes six pieces, such as dresses and blouses
• The designs are inspired by prints from the Laura Ashley archive
• The sizes in the collection range from XS to XL
• Prices go from CNY295.00 to CNY895.00
• The collection will be available in 1,147 Peacebird stores, limited to China only