Laura Ashley to Debut in India
For over 70 years, the iconic British lifestyle brand Laura Ashley has been a trendsetter of timeless elegance and quintessential British charm. The brand is set to enthral the Indian market with its iconic floral prints, classic designs, and quality craftsmanship. Partnering with Bradford License India, a leading Indian licensing agency, Laura Ashley aims to establish partnerships through licensing across relevant product categories in India.
Laura Ashley has been bringing a touch of British charm to homes, wardrobes, personal care & lifestyle categories through a dynamic global licensing operation since the first licenses were signed in the 90s. This operation expanded further when Gordon Brothers purchased the brand in 2020, now spanning across 81 countries. Its network of product licensees, covering 210 global licensed product categories is dedicated to designing, manufacturing & retailing products that adhere to the brand’s renowned standards of quality and elegance. Through this strategic partnership with Bradford License India, Laura Ashley seeks to identify new licensees across the country who will bring its coveted aesthetic of fashion apparel, accessories, home furnishings, and other relevant categories to discerning Indian consumers.
The Indian market’s affinity for luxury and stylish home furnishings, coupled with a growing middle class, makes it the perfect landscape for Laura Ashley’s entry. The India Home Furniture Market is forecasted to be valued at $22.92 bn in 2024, with expectations to reach $38.38 bn by 2029, indicating a compound annual growth rate (CAGR) of 10.64 percent during the forecast period (2024-2029), according to a recent report by Mordor Intelligence. The rapid urbanization in the country significantly propels the growth of its furniture industry, as a large number of young people are moving to cities seeking better employment opportunities and an enhanced quality of life. There is also a notable trend towards luxurious and fashionable furniture that not only improves aesthetics but also offers essential functionalities.
Bradford and Laura Ashley are targeting a launch at the beginning of 2025 for the brand in India, focusing on categories such as textiles and soft furnishings, wallpaper, furniture, and upholstery.
Speaking about the new representation, Carolyn D’Angelo, President of Laura Ashley Global & Senior Managing Director, Brand Operations, Gordon Brothers commented, “We are delighted to be working with Bradford License India to expand the brand globally. We will be partnering with Bradford License India to select strategic partnerships that are able to bring our distinct aesthetic to consumers throughout India. Following the global achievements of the brand over the last few years, including our successful seventieth year, and the relaunch of our fashion range, the time is right to expand and create a destination for Laura Ashley in India.”
Bradford License India, known for its expertise in brand licensing and market expansion strategies, is equally excited about facilitating Laura Ashley’s entry into the Indian market. Mr. Gaurav Marya, Chairman, Bradford License India said, “We are thrilled to facilitate Laura Ashley’s grand entrance into the Indian market. This partnership aligns perfectly with our mission to bring iconic global brands to India, offering consumers here a taste of Laura Ashley’s timeless elegance and quality. Our expertise in brand licensing and market expansion ensures that this collaboration will be a great success. We look forward to a fruitful partnership and are confident that Laura Ashley will be warmly welcomed by Indian consumers.”
The partnership between Laura Ashley and Bradford License India signifies a major step forward for both entities, highlighting their joint vision of commitment to growth and innovation. Plans are underway to introduce a variety of Laura Ashley products in India through a licensing model that further develops through multiple retail channels, including exclusive brand outlets and online platforms. This partnership sets the stage for an exciting opportunity for Indian brands, retailers, and manufacturers to leverage the global recognition of Laura Ashley, opening up a new chapter in India’s retail industry
