LicenseWorks Secures New Partnership for BLACK+DECKER In India

The BLACK+DECKER® brand, a global leader in power tools, home products and outdoor power equipment announces a licensing partnership with Bangalore-based company, Indkal Technologies, a leading technology and innovation company, that will bring a premium range of large Appliances to consumers in India.

The licensing partnership was coordinated by License Works, a leading Brand Licensing Agency in India, on behalf of Stanley Black & Decker.

“As a global leader in home products, we continue to prioritize our customers by expanding availability in the region,” said Amit Datta, Commercial Director Licensing, Stanley Black & Decker. We are committed to meeting consumer needs by enhancing the brand portfolio and making all home tasks easier to tackle with these new product offerings.”

“We are delighted to be working with Stanley Black & Decker on this exciting venture. The BLACK+DECKER brand is known for its phenomenal products which are the perfect infusion of technology and design,” said Anand Dubey, CEO of Indkal Technologies. “The newly launched range of appliances is not only of an aesthetic and premium feel but infuse functionality and a host of intuitive features. We can’t wait for our customers to experience these products.”Rishabh Singla, Managing Partner at LicenseWorks added, “We are pleased to welcome Indkal as a strategic licensee partner for BLACK+DECKER® Large Appliances business in India. Their expertise in this space makes them a perfect partner enabling Indian consumers to experience their favorite brand in new product categories. It’s truly a win-win for both