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LicenseWorks Secures Partnership for Black+Decker Televisions in India

LicenseWorks Secures Partnership for Black+Decker Televisions in India

BLACK+DECKER™, a Stanley Black & Decker brand setting the standard for design and innovation, in a licensing partnership with Indkal Technologies, is stepping into the television sector with an aim to redefine the way we experience entertainment at home. With a stunning 4-side frameless, cutting -edge smart functionality and a host of other intuitive features, the 4K TV promises to deliver an unparalleled viewing experience.

A Game-Changer in Design and Display

BLACK+DECKER introduces the A1 Series Google TV™, revolutionizing home entertainment with its four-side frameless design and a sleek metal finish. This premium TV features an ultra-high-definition 4K display with HDR10, HLG, and Dolby Vision, ensuring vibrant visuals and deep contrasts for a cinematic viewing experience.

Equipped with a 120Hz VRR and MEMC technology, the A1 Series provides smooth, lifelike visuals, making it ideal for sports and fast-action scenes. The immersive audio experience is powered by 36W speakers and Dolby Atmos, enveloping viewers in high-quality sound.

The smart TV runs on Android 14, offering seamless navigation through apps with Google Voice Assistant and AI Picture Optimisation. It includes cutting-edge connectivity options like Dual Band Wi-Fi, Bluetooth 5.2, and HDMI 2.1.

Designed for the Modern Home

With its minimalist design and premium polycarbonate stand, the BLACK+DECKER TV is a perfect fit for modern living rooms. It enhances the overall aesthetic of the space while providing cutting-edge technology. Additionally, the TV is backed by a 1-year warranty, underscoring BLACK+DECKER’s commitment to quality and reliability.

“We are extremely excited to introduce BLACK+DECKER’s first-ever television to the Indian market,” said Anand Dubey, CEO of Indkal Technologies. “This launch marks a significant milestone for us, as it brings a globally recognized brand known for its innovation into the highly competitive TV space. The combination of stunning 4K visuals, next-gen smart features powered by Android 14, and immersive Dolby Atmos sound makes this TV an ideal choice for home entertainment. We are confident that the BLACK+DECKER A1 Series televisions will become a must-have product for technology enthusiasts and home entertainment lovers across India.”

With over 100 years of innovation, BLACK+DECKER continues to expand its portfolio to meet the needs of our evolving consumers,” said Amit Datta, Commercial Director Licensing, Stanley Black & Decker. “We are excited to lead the way by bringing the first Next-Gen Smart TV featuring Android 14 technology to India.”

The licensing partnership was coordinated by LicenseWorks, a leading brand licensing agency in India, on behalf of Stanley Black & Decker. Rishabh Singla, Managing Partner at LicenseWorks added, “We are proud to have facilitated this licensing partnership between Stanley Black & Decker and Indkal Technologies, marking a new milestone for BLACK+DECKER in the Indian consumer electronics market. This launch demonstrates the potential of licensing partnerships to combine local expertise with global brand expertise and innovation”.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com