Licensing International Readies for 3rd annual Sports Licensing Summit
Licensing International is set to host the 3rd annual Sports Licensing Summit on March 5th, 2025. The one-day event returns to New York, taking place immediately following the New York Toy Fair, and will feature more opportunities to network with industry experts than ever before.
Ahmad Nassar, CEO of Winners Alliance and Executive Director of the Professional Tennis Players Association (PTPA), will serve as a keynote speaker at the event. He will share insights into the ways emerging strategies in group licensing, sponsorships, and partnerships are opening new frontiers in the world of sports licensing.
Additional speakers will include experts from Brand Liaison, FanGirl Fashionista, League One Volleyball, NBA, NFL, Octane5, Podqi, Rebel Girls, Royer Cooper Cohen Braunfeld LLC, RWS Global, Sports & Fitness Industry Association (SFIA), The Ohio State University, Winners Alliance, and more.
The agenda for this year’s event covers a number of important areas of focus for the category, including the growing popularity of Women’s Sports, the keys to connecting with Gen Z and Gen Alpha sports fans, a holistic look at retail & consumer insights, and more.
An overview of the agenda can be found here:
- Winning On and Off the Field – Keynote with Ahmad Nassar, CEO of Winners Alliance and Executive Director of the Professional Tennis Players Association (PTPA)
- The Current Score in Sports Licensing – Alex Kerman, Senior Director of Business Operations & Research at the Sports & Fitness Industry Association (SFIA), shares new research on the consumer behaviors driving trends in the sports licensing landscape.
- Licensing with the Leagues – Sit down with senior executives to gain insights into the global growth of the major sports leagues and find out what they’re focused on in 2025 and beyond.
- Winning Big at Retail – Industry experts share the trends that will help brand owners and licensees score in stores and online.
- Scoring with Girls’ Sports – Anjelika Temple, Chief Content Officer at Rebel Girls, discusses the launch of Rebel Girls Sport and shares the keys to connecting with future sports fans, including Gen Z and Gen Alpha.
- Roundtable Networking – This session will allow attendees to connect with fellow executives based on specific topics, guided by industry experts.
- The Next Big Thing in Sports – Industry experts will share the new approaches being taken to launch the next big sports property.
Sports Licensing Summit will include opportunities to network with industry leaders as well as feature remarks from Maura Regan, President of Licensing International. “Sports licensing continues to be a crucial tool in creating valuable connections between fans, teams, and brands,” said Regan. “At the 2025 Sports Licensing Summit, we will discuss innovation and creativity in product development, as companies strive to meet the diverse interests of consumers, and how meaningful brand collaborations not only enrich the fan experience but also expand these sports properties into entertainment, fashion, lifestyle, and more.”
Licensing International thanks the generous sponsors making the event possible—Octane5, Winners Alliance, and REP Worldwide.
For more information on this year’s event please visit licensinginternational.org/sports-licensing-summit-2025.
