Licensing Matters Global drives program for KFC

Licensing Matters Global, the international licensing agency, has facilitated several international agreements for KFC, the American fast-food restaurant chain. In collaboration with KFC, they have initiated a licensing programme aimed at expanding the brand’s reach and appeal, particularly targeting the Gen Z demographic.

The partnerships, brought about by Licensing Matters Global, has led to exclusive collaborations across various sectors, with an initial focus on apparel, fashion accessories, gifts, novelties, socks, jewellery, headwear, and pet toys for the U.S. market. Notable partners include Isaac Morris, CultureFly, Ethnical Products, and Zuru.

Isaac Morris has secured over 18 SKUs spanning different categories for the USA, while CultureFly will offer headwear and pet toys exclusively for the U.S. market.

Ethnical Products is set to produce pet toys for the USA market, with details to be announced soon. Zuru has developed miniature KFC product capsules featuring collectible items for fans in the USA and Canada.

Leila Loumi, Senior Global Licensing Director at Licensing Matters Global, has expressed enthusiasm for spearheading KFC’s inaugural licensing programme. She emphasises the importance of appointing long-term partners who can generate consumer enthusiasm and open further opportunities for the brand. More licensing programs are expected to be revealed in the future.