Life360 Partners with Hello Kittty
Life360 has announced a partnership with the global lifestyle brand and home to Hello Kitty, Sanrio, to reveal Tile x Hello Kitty, an exclusive line of Bluetooth trackers. Featuring a variety of trend-right designs for both the Tile Mate and Tile Slim, the limited-edition collection can be purchased directly from Tile.com.
“At Life360, we’re always seeking fun ways to provide unexpected delight to our customers,” said Mike Zeman, Chief Marketing Officer at Life360. “Partnering with Sanrio and the iconic Hello Kitty brand to create this limited-edition Tile offers a nostalgic yet practical solution for staying connected to the things that matter most. This collaboration marks a significant milestone— bringing together safety and a pop culture icon like Hello Kitty® that lets customers of all ages express their personalities in a unique and fun way. We hope families, friends, and Hello Kitty fans alike will enjoy this collection to keep track of their most cherished belongings.”
Featuring two exclusive designs to help families stay effortlessly organized, the product line is dedicated to providing peace of mind in everyday life while protecting special belongings through advanced location-sharing features.
Ready to use right out of the box with no additional accessories required, the special collection features:
- Tile x Hello Kitty® Tile Mate (White) ($24.99): Available in timeless white, the new Tile Mate is a must-have for devoted Hello Kitty fans. With a 350-foot range, 3-year battery, and a built-in key ring, the Mate is perfect for keeping track of everyday essentials like keys, water bottles, backpacks, lunch boxes, and purses.
- Tile x Hello Kitty® Tile Starter Pack (Mate Pink & Slim Pink) ($49.99): For those who adore bold colors and Hello Kitty’s irresistible charm, the Tile Starter Pack includes a Tile Mate and Tile Slim showcasing her signature pink design. As Tile’s thinnest tracker, the Slim slides easily into wallets, passport holders, luggage, and more. With a 350-foot range and a reliable three-year battery life, The Mate and Slim combo are the ideal companions for keeping your essentials secure.
This limited-edition collaboration brings a playful touch to Tile’s upgraded Bluetooth tracker lineup, launched in September 2024. The Tile x Hello Kitty® collection seamlessly blends style and functionality, enhancing the tracker’s existing chic colorways and advanced features to make everyday life a little easier. The multi-function button on Tile devices extends Life360’s SOS feature integration which families can enjoy an extra layer of security. The trackers also boast an extended Bluetooth range, a louder ring for faster locating, and anti-theft features that make it harder for thieves to disable your device—helping you recover your valuables with ease.
