Little Brother Books Ends the Year on a High
Little Brother Books (LBB) ends 2024 by announcing a bold slate of new and unique ranges coming in 2025 that will take LBB into more categories and complement the huge success they have achieved in Annuals and more recently with their highly popular Fun Learning Education range. Known for capturing shopper attention with eye-catching displays in store, LBB has built a reputation as the Annuals experts and one-stop-shop for its extensive retail partners. This crucial ‘consumer-first’ selling approach has generated the success LBB and its retailers has enjoyed over many years. LBB plan to offer a similar ‘fully-managed’ approach for its new ranges to make them equally successful in store.
As the UK’s number one Annuals publisher with 1000s of exclusive retail stores supporting its leading range each year, LBB are passionate about Annuals and always try to bring innovation to the traditional Annuals format, recently introducing the ‘My First Annuals’, perfect for the pre-schoolers with two children’s favourites, Bing and CoComelon. These vibrant and colourful titles are printed as an A4 board book format with a cut-out carry handle for little hands to easy carry them around and features 10 pages of early-learning fun and entertainment. Activities include ‘My 1st a, b, c and 1, 2, 3’ as well as My 1st Shapes and My 1st Colours. Their sell-out success ensures new opportunities and launches for next year and makes LBB’s preschool range unique in the market.
For back-to-school earlier this Autumn, LBB launched Series 2 of its hugely successful ‘Make Learning Fun’ education range, developed in partnership with Purple Mash, the UK’s leading online learning platform. The 2024 expanded range included new partnerships and featured popular brands including Wallace & Gromit, Angry Birds, Peanuts, Alphablocks and Numberblocks. These unique workbooks combine 100% curriculum-based content with popular characters, making learning fun for kids whilst trusted by parents. Series 3 is set to launch in 2025.
As a family-run publisher, LBB proudly added new brands to its Annuals, Gaming Guides and Activity ranges for both Summer and Christmas 2024 as well as further extending its retail distribution with 500+ Card Factory stores. Its Shoot Annual and new Taylor Swift 2025 Special Edition were complete sell outs in 2024 and headed up their market leading range.
Commenting on the success of 2024, Matthew Reynolds, MD at Little Brother Books said: “We’ve had another knockout year, and we are thrilled with the popularity of the new formats, ranges and brands we introduced as well as further extending our leading retail distribution, with 100s of new stores. 2025 is an exciting new chapter for us as we double our publishing portfolio into completely new categories. We plan to bring innovation and ‘newness’ to everything we do and position ourselves as the go-to for family-friendly publisher, with ranges throughout the whole year!”
