Love Hearts Afternoon Tea Experience
Swizzels welcomes Brigit’s Bakery as the licensee for Love Hearts Afternoon Tea experience on Brigit’s Bakery’s famous Afternoon Tea Bus Tours.
Brokered by Blonde Sheep Licensing, the 90-minute tours offers a limited-time chance to experience London’s landmarks, savour delicious treats, and celebrate friendship and romance with Love Hearts. Operating for two months through February and March, the tour covers both Valentine’s Day and Mother’s Day celebrations which are peak occasions for sales of Love Hearts sweets and licensed products.
Both Swizzels and Brigit’s Bakery are excited to bring joy and nostalgia to their fans through this collaboration. The partnership aims to provide a unique, Instagram-worthy experience that combines sweet treats with heartfelt messages—perfect for sharing with friends and loved ones.
Located in the heart of Covent Garden, Brigit’s Bakery specialises in unique and luxurious Afternoon Tea experiences, blending the best of British tradition with French culinary artistry.
Swizzels is one of the UK’s longest-running confectionery manufacturers, known for iconic sweets like Love Hearts, Refreshers, Drumsticks, and Parma Violets. For almost 100 years, Swizzels has created moments of joy and nostalgia through its beloved products.
Cedric Bloch Managing director Brigit’s Bakery and tours comments “We like to think our tours are more than just a ride – they’re a journey through the heart of London creating new memories for all and Love Hearts are known for their sweet messages and nostalgic feel – Brigits themed Tours compliment the playful nature appealing to couples and families alike.”
“I’m really excited about this partnership, it’s such a perfect brand fit. The Afternoon Tea bus tour is such a great way for people to experience Love Hearts with friends and loved ones. The Love Hearts tag line is ‘share the love’ so people will connect over a shared and memorable experience.” comments Natasha Dyson, founder and ceo at Blonde Sheep Licensing, who brokered the deal.
