M.O.D x Motörhead Collaboration Drops in Spring 2025
Masters of Dirt and Global Merchandising Services have announced an electrifying collaboration for the legendary British rock band, Motörhead, in honor of the band’s 50th anniversary. The groundbreaking Masters of Dirt x Motörhead partnership brings together the rebellious energy of freestyle action sports with the raw, untamed, fierce and feral spirit of Motörhead’s immortal and iconic rock’n’roll for an unforgettable experience.
The Fire Segment: “50 Years of Motörhead”
At the heart of this collaboration is a dedicated eye-and-ear-splitting show segment titled “Fire Segment: 50 Years of Motörhead.” This adrenaline-charged tribute celebrates the fearless roots of freestyle action sports, combining legendary stunts inspired by Evel Knievel with Motörhead’s iconic rebel-rousing soundtrack.
Highlights of the Fire Segment include:
- The Debut of the Flame Bike: Experience the thrill of the “Flame Bike,” an incredible new invention delivering flaming action combined to unmatched airtime that will leave audiences spellbound.
- Motörhead Soundtrack Tribute: Immerse yourself in the explosive energy of Motörhead classics, perfectly synced to heart-stopping stunts and fire performances by the Fuel Girls.
“This segment captures the essence of what Masters of Dirt and Motörhead stand for: pushing boundaries, embracing rebellion, and igniting passion,” said Georg Fechter, Founder and CEO at Masters of Dirt.
Exclusive Capsule Collection
The collaboration extends beyond the show with the launch of an exclusive Masters of Dirt x Motörhead merchandise capsule collection. This limited-edition line features premium designs inspired by both brands’ fearless spirit and iconic legacies. The collection will debut on the 2025 Masters of Dirt Freestyle Showdown European Tour and will be available for purchase online and at selected tour stops.
“The Masters of Dirt x Motörhead collaboration is a fusion of two adrenaline-fueled powerhouses, bringing together the raw energy of freestyle motocross and the legendary sound of the band,” said Jens Drinkwater, Head of Licensing at Global Merchandising Services, the worldwide brand agency for Motörhead.
