Mad Beauty creates Minnie Magic Christmas Collection Exclusively for Superdrug

Following the huge success of the Disney Mulan collection earlier in the year Superdrug have once again partnered with Mad Beauty to launch an exclusive Minnie Magic collection of beauty essentials, bath products & lifestyle accessories.

Julia Cash – Creative Director/Owner comments: “We are very proud & excited as a creative team to launch this beautiful Minnie Mouse inspired Disney Christmas collection with such a valued partner as Superdrug. We have introduced new season gifts such as hair slides, make up brushes & lip scrub & balm sets. As a brand we have to stay fresh & on trend whilst maintaining the Mad Beauty fully compliant quality to give retailers & shoppers something different, which they expect from us.”

Mad Beauty have seen significant growth in the last 12 months & are committed to following their strategy of further growth into 2021 & beyond. They have launched a very wide range of licensed and own brand products for Autumn/Winter as well as recruiting across the company including new senior hires which further shows their desire to implement their growth plan.