Madrinas and Fisch Launch Game-Inspired Beverage “Tropical Kraken Surge”

In a collaboration brokered by licensing and partnerships agency Think Influence, real-world beverage brand Madrinas has announced it has partnered with the hit Roblox game Fisch by Do Big Studios to launch a limited-edition flavor: Tropical Kraken Surge, a tangy, tropical Charged Refresher crafted to power players through their next adventure.

The launch celebrates the vibrant, oceanic world of Fisch, blending the game’s playful aquatic energy with Madrinas’ bold, signature flavor. Tropical Kraken Surge features a refreshing tropical fruit profile designed to energize fans and capture the spirit of in-game exploration.

This collaboration highlights the growing convergence of interactive entertainment and consumer lifestyle brands, offering fans an exciting new way to connect across both physical and digital worlds.

Tropical Kraken Surge is available now for a limited time at madrinas.com.