Mattel and Universal Renew Jurassic World Licensing Partnership

Mattel, Inc. and Universal Products & Experiences (UP&E) announce have renewed their licensing partnership to produce toys inspired by the iconic Jurassic World franchise. Through the agreement, Mattel will continue as UP&E’s global toy licensee for Jurassic World action figures, playsets, roleplay, preschool, vehicles, games, and plush based on more than 30 years of franchise characters and stories as well as future content plans, including the all new Jurassic World event film just announced for 2025, and the upcoming animated series – Jurassic World: Chaos Theory from Universal Pictures, DreamWorks Animation and Amblin Entertainment – which will be available on Netflix later this year.

The renewal builds upon a longstanding licensing partnership between Mattel and UP&E for toys celebrating globally beloved IP which also includes DreamWorks Animation’s Trolls and Universal Pictures’ Fast & Furious.

“We’re thrilled to announce the continuation of our best-in-class partnership on this blockbuster franchise,” said Nick Karamanos, SVP Entertainment Partnerships at Mattel. “Together, we’ve not only established Jurassic World as a top-tier toy property, but also built a legacy of evergreen success. Jurassic World fans are incredibly devoted and we are committed to delivering consistently stunning products, innovative marketing strategies, and impactful retail programs.”

“Mattel offers incredible innovation and craftsmanship along with a storied history of creating enduring toy lines,” said Rafa Macias, EVP and Global Commercial Officer for Universal Products & Experiences. “The 30-year legacy of the Jurassic World franchise is stronger than ever, and we’re excited to bring fans of all ages even more awe-inspiring and thrilling toys through this extended partnership.”