Mattel Creations and Kartell Unveil Special Edition
Mattel, Inc. announces that Mattel Creations, the company’s design collaboration and direct-to-consumer platform, is adding to its growing list of creators with a unique UNO collaboration with design company, Kartell, to create a unique collection that spans play and interior design. This collaboration fuses the iconic designs of two brands: Kartell’s Componibili, designed by Anna Castelli Ferrieri, and the playing cards of the world’s number 1 card game, UNO.
“Componibili UNO,” a limited-edition masterpiece, comprises a four-element version of Kartell’s Componibili, featuring pristine white bodies adorned with the hallmark hole-grip doors in the vivid hues that UNO enthusiasts adore: red, yellow, green, and blue.
Art and play collide as the second facet of this crossover project introduces a special deck of “UNO” cards tailored to complement the new Componibili model. These cards proudly showcase Kartell’s most popular products in place of traditional numbers, including the renowned Louis Ghost chair, the innovative Battery lamp, the practical Mobil drawers, and the captivating Bookworm bookcase. Iconic UNO Wild Cards include the charismatic Attila gnome and the limited edition Componibili, making this deck of cards an absolute essential for collectors and design aficionados alike.
Lorenza Luti, Kartell’s Director of Marketing & Retail, comments on this exciting collaboration: “The Kartell lifestyle extends to collaborations that reveal affinities with our own creative and stylistic mindset. This collaboration is a natural evolution in the cross-pollination of ideas between the most iconic products of both brands. Kartell’s Componibili adopts the traditional colours of Uno playing cards, while Mattel’s Uno cards feature our best-known products. This project with Mattel Creations not only signifies an artistic collaboration, but also provides an extraordinary gaming opportunity for the design aficionados.”
Kim Culmone, Senior Vice President and Head of Design, Mattel adds, “The Mattel Creations collaboration with Kartell brings together the magic of design and play. The special edition Componibili and UNO playing cards are more than just collectibles; they’re a celebration of creativity and style and we’re thrilled to expand our offerings into the interior design space with Kartell.”
This collaboration marks an innovative way for Mattel Creations to collaborate with the interior design world to bring a synergy of both iconic brands. Mattel Creations is more than a digital marketplace; it’s a platform for bespoke collectibles developed for and by creators, collaborators, and innovators who share a love for Mattel brands. It’s toys as art and art inspired by toys with a highly collectible nature.
