Maurizio Distefano Licensing has announced its appointment as the new licensing agency for the Care Bears property in Italy. Since their introduction in 1982 through consumer products, greeting cards, and later animated television shows and feature films, the Care Bears have captured the hearts of fans worldwide. This enduring popularity continues as the lovable, huggable bears from Care-A-Lot inspire sharing, caring, and togetherness across generations.

The Care Bears brand have seen success across various platforms and product categories. Currently, the brand boasts retail placement with key licensees such as MC2 St Barth and J Brand International, featuring fashion collections at OVS stores across Italy. Additionally, International Games Trade offers a range of Care Bears figurine collectibles. These partnerships mirror the success seen with other European fashion giants like Benetton, Zara, Pull & Bear, and H&M. With the launch of plush toys coming to Italy in Q1 2025, Cloudco Entertainment aims to expand partnerships and attract a wider audience, capturing the nostalgic appeal of parents and drawing new fans through innovative play.

Maurizio Distefano, President of Maurizio Distefano Licensing, shared his enthusiasm: “We are thrilled to represent the beloved Care Bears property in Italy. With its dual appeal of the classic brand and the new Unlock the Magic look, Care Bears fits perfectly with different targets and product categories. The rich style guides offer unlimited possibilities for development and align with new market trends every year.”

Kimberley McIntyre, Senior Licensing Manager (EMEA) at Cloudco Entertainment, added, “Europe remains a key market for us, and working with agents like Maurizio Distefano Licensing is key to our continued success. Their local presence and expertise are invaluable as we aim to deepen our reach and connect with both new and existing fans across Italy.”

The Care Bears first appeared on television in 1983 and 1984, followed by a long-running animated TV series and a leap to the big screen with The Care Bears Movie trilogy in 1985-87. Care Bears & Cousins, a Netflix original CGI- animated series, launched in fall 2015.  In 2019, the brand introduced a new look and mission in Care Bears: Unlock the Magic, a 48-episode, 2D animated series currently airing in Italy on Cartoon Network, Boomerang, and Amazon Prime Video.