MDL announces new launch for Caffè Borbone and Baileys™ partnership
Maurizio Distefano Licensing (MDL), which manages the licensing programme in Italy for world-famous drinks brand Baileys, has announced a new product launch in the partnership between Baileys™ and leading name in coffee capsules and pads Caffè Borbone.
The latest product in this exciting alliance of two very famous brands will be Baileys-flavoured cappuccino capsules compatible with Nescafé® Dolce Gusto® machines. These innovative capsules will be available across all sales channels in Italy, starting at the end of November.
This is a product that masterfully combines the tradition and excellence of Italian coffee with the distinctive creaminess and flavour of the world-famous Irish liqueur – it’s a unique line of Baileys-flavoured capsules that promise to surprise and delight consumers with their refined and indulgent taste.
The Caffè Borbone and Baileys™ partnership, established in 2023, brought together two iconic brands, leaders in their fields: Caffè Borbone, a symbol of Italian coffee craftsmanship, and Baileys™, a hallmark of indulgence and treating. The result has been product lines that embody quality and prestige.
The partnership began with the massively popular introduction of Baileys™ Coffee Cream within Caffè Borbone’s Coffee Cream line. Building on this success, the collaboration has now reached a new level with these irresistible Baileys-flavoured cappuccino capsules.
This launch marks another milestone in the continuous evolution of both brands, united by their commitment to catering to consumers who value high-quality and diverse options.
As Marco Schiavon, CEO of Caffè Borbone says: “Compatibility is at the heart of our strategy to expand our product range, as it enables us to reach an ever-growing number of consumers while ensuring that everyone can experience the quality of Caffè Borbone, regardless of the coffee system used at home. With the holiday season approaching, our new Nescafé® Dolce Gusto®-compatible capsules further enhance our extensive assortment for this system, offering an ideal choice for consumers seeking variety.”
Maurizio Distefano, President of the agency, adds: “We are extremely proud to have contributed to the realisation of this project. The collaboration between Caffè Borbone and Baileys™ is not just the inspiration for some truly unique and delicious products but also a testament to our commitment to creating partnerships that generate added value for our customers as well as consumers.”
