Me to You Brings Extra Sweetness this Mother’s Day

Bulldog Licensing, licensing agent for the Carte Blanche Greetings Me to You brand and its signature character Tatty Teddy, has announced a sweet-tasting partnership with luxury biscuit maker Molly’s Bakehouse for a special Limited Edition Mother’s Day Tatty Teddy hand iced biscuit.

Iced with immaculate attention to detail, the luxury Tatty Teddy shaped biscuit is presented in a Molly’s Bakehouse Gift Box with a Limited Edition Tatty Teddy sleeve for the ultimate Mother’s Day treat. Featuring the message Best Mum Ever, each biscuit is designed to bring love, warmth and a little Tatty Teddy magic to mum’s special day.

Each and every Me to You x Molly’s Bakehouse Biscuit is made fresh to order and available to order online at mollysbakehouse.co.uk just in time for Mother’s Day.

Molly’s Bakehouse began with homemade affirmation biscuits  beautifully decorated treats with positive messages – created by founder and CEO Molly Backhouse. The idea was inspired during lockdown while Molly was working in a psychiatric hospital, where she saw firsthand the impact of thoughtful gestures on patients’ well-being. She noticed how receiving a small, meaningful gift could completely transform their day, serving as a powerful reminder that they were cared for.

Today the whole process, from baking to decorating and delivery, is managed by a small and dedicated team of devoted and hard-working experts in bakery, design and packaging to provide an unparalleled shopping experience delivering great – and sometimes bespoke – products and exceptional customer service at affordable prices.

Me to You is the first Molly’s Bakehouse brand partner – and an ideal one, with 83% brand awareness and a universal appeal across all ages from adults to children, earning its place as the ‘go to’ brand for celebrating the moments in life that really matter and the ultimate cute brand for three decades.

Since 2001 Me to You brand owner Carte Blanche has partnered with best-in-class licensees to bring to market best-selling Me to You products, led by its signature character Tatty Teddy the cute grey bear with a blue nose. Thirty years after the character first arrived, the appeal of Tatty Teddy now extends well beyond its original incarnation as a greeting card illustration to make it a staple part of the UK brand landscape achieving around $200 million in retail sales value each year. Among the many licensing categories for Tatty Teddy are daywear and nightwear, accessories, gifting, pins and patches and crafting kits.   

Molly Backhouse says: “At Molly’s Bakehouse, we believe the most meaningful gifts are the ones that come from the heart – thoughtful and beautifully created to bring joy and spread positivity. That’s why we’re so excited to collaborate with Me to You, a brand that has been helping people show love, gratitude, and heartfelt moments for over 30 years.”

Bulldog Licensing Director Vicky Miller says: “Tatty Teddy is already one of the most popular character brands on the market, with a strong and enduring family appeal that is perfectly suited to both Mother’s Day and beautiful, tasty, hand-iced biscuits, both of which Molly’s Bakehouse highlights in this wonderful – and wonderfully presented – Me to You Mother’s Day gift box.”