Merchantwise Secures First Reusable Nappy Deal for Magic Light Picture

Merchantwise has secured the world first reusable nappy deal for licensor, Magic Light Pictures, with The Gruffalo and Other Stories and the birthplace of hand-illustrated designer modern cloth nappies and environmentally-friendly accessories, Designer Bums.

The deal which also includes wet bags, bedding and sleep sees the globally loved prints from brands based on books by Julia Donaldson and Axel Scheffler, appear across the whole collection.  

The beautifully designed reusable nappies and swim nappies each with a delightful print offer a great alternative that not only looks beautiful on little ones but is designed to last the distance with growing families, while saving money and the environment.  

Also available in the collection are a selection of wet bags in a variety of sizes and accessories featuring much-loved prints from The Gruffalo, The Gruffalo’s Child, Room on the Broom, The Snail and the Whale as well as Zog and Stick Man.  In addition to the wet bags, beautifully branded accessories including training pants, bib, smock, change mat and play mat are also available.  

The range also includes colourful and fun bedding and sleep pieces including swaddle, change pad cover, cot sheet, single fitted sheet, pillow case and single blanket.  The adorable collection is available in prints from The Gruffalo, The Gruffalo’s Child, Room on the Broom, The Snail and the Whale, Zog and Stick Man.  

“We are beyond thrilled to have secured this world first partnership with Designer Bums for Magic Light Pictures’ The Gruffalo and Other Stories.  Not only does this partnership extend to reusable nappies but it is an impressive and extensive range including wet bags, bedding and sleep products which all feature the beautiful artwork from The Gruffalo, The Gruffalo’s Child, Room on the Broom, The Snail and the Whale, Zog and Stick Man,” said Merchantwise’s Managing Director, Kerryn McCormack.