MGM Builds Momentum for Wednesday
The creepy, kooky, mysterious and spooky Addams Family is headed back on screen and MGM, a leading entertainment company focused on the production of premium film and television content across platforms, has announced it is building out a wide licensing program for the highly anticipated new Wednesday series. Spanning across all categories, MGM’s robust line-up of new products and partners will include apparel, collectibles, gaming and more.
Wednesday is a sleuthing,supernaturally infused mystery charting Wednesday Addams’ years as a student at Nevermore Academy, where she attempts to master her emerging psychic ability, thwart a monstrous killing spree that has terrorized the local town, and solve the murder mystery that embroiled her parents 25 years ago — all while navigating her new and very tangled relationships at Nevermore. From the mind of Tim Burton, known for iconic films like Beetlejuice, this brand-new chapter of the beloved Addams Family franchise will debut on Netflix worldwide November 23.
MGM is building a robust, multifaceted licensing program for the series led by best-in-class partners, including Hot Topic with a full collection of t-shirts and dresses, Wednesday-inspired costumes from Rubies, and Funko collectible figures. Leaning into the style and feel of the new series, MGM is also looking to expand everyone’s favorite Halloween family into a year round program with merchandise across a broad range of categories, such as apparel, costumes, accessories, gift & novelty, collectibles, interactive games and more from numerous licensees to be announced over the coming months.
“The Addams Family has been a fan favorite for viewers across generations and with this new Wednesday series, we are looking forward to bringing their creepy and strange antics to a brand new audience,” said Robert Marick, Executive Vice President of Global Consumer Products and Experiences at MGM. “We are building out a broad licensing program that truly captures the core themes and feel of Wednesday through exciting new products for everyone to enjoy all year long.”
