Miraculous Corp CEO Andy Yeatman and Global Head of Consumer Products Roz Nowicki to Headline Miraculous™ Brand Summit in Mexico
Miraculous Corp — the joint-venture between Mediawan, Europe’s premier independent production powerhouse, and ZAG, the innovative independent animation studio renowned for crafting original tales and IPs—is hosting a summit in Mexico City, Mexico, on November 6, 2024. The event will unveil ambitious growth plans for the Miraculous™franchise. The Summit coincides with the appointment of a new director for the region, Mariana Servin, as well as a dynamic line-up of new licensing partners. The announcement was made today by Miraculous Corp’s Angela Cortez, VP, Licensing, Latin America and Canada.
Andy Yeatman, CEO of Miraculous Corp USA and Global Operations, will attend the upcoming Mexico Summit. Appointed earlier this year to expand the Miraculous brand’s global presence and influence, Yeatman is steering the company toward exponential growth. At the summit, he will share insights into Miraculous Corp’s latest global content initiatives, including new seasons, spin-off characters, special TV events, digital content, and the much-anticipated second animated feature. He will be joined by the company’s newly appointed Global Head of Consumer Products, Roz Nowicki, who will address the company’s global strategy across consumer products, gaming, promotions, and live events. Attendees will also gain insights about the company’s regional strategy ahead of the brand’s 10th anniversary next year, as well as plans for accelerated expansion in the fashion sector. The summit will culminate in a Miraculous-themed fashion show.
“The CG-animated TV series Miraculous – Tales of Ladybug and Cat Noir has captured the hearts of audiences across Latin America, and with respect to Mexico, we have seen strong content distribution and double-digit growth in our consumer products business over the past three years, laying the foundation for continued achievements throughout the region,” commented Angela Cortez, VP of Licensing for Latin America and Canada. “This growth stems from a comprehensive 360-degree approach that leverages strategic partnerships across content, consumer products, retail, experiential initiatives, and social media, engaging consumers at every possible touchpoint. We see tremendous potential to elevate the brand’s success even further in 2025 and beyond!”
In line with this regional expansion, a new leadership structure has been introduced. Former Paramount executive Mariana Servin has been appointed as Director of Licensing for Mexico and South America, reporting to Cortez. She will work directly with the brand’s licensees across the region with a focus on building the company’s apparel and direct to retail business, and will work with licensing partners across apparel, accessories, back-to-school, stationery, footwear, home, health and beauty, novelties, and food and beverages. As Senior Category Manager of Softlines at Viacom International Media Networks/Paramount for over nine years, managing over 60 licensees, Servin led strategic initiatives to cultivate optimal business partnerships, enhancing retail presence, and fostering strong relationships with key stakeholders. Prior to Paramount, she served as Finance Manager for the Consumer Products division of Televisa.
Betsabé Luna, Director of Licensing for Mexico, Central America, Ecuador and Colombia, will continue to work with licensing partners across toys, party goods items, costumes, sporting goods, promotions , collaborations, and experiences, as well as retail and trade marketing programs.
The Miraculous brand currently touts over 40 licensing partners in Mexico, and has recently signed a new roster of licensing partners with products beginning to rollout at retail in spring 2025, including Toy Mark, with the debut of a new toy line that complements the line from master toy partner Playmates Toys; a special accessories collection developed by Maria del Mar Merino Suarez Local Designers (Mokita) for jewelry and accessories; Editorial Sigel for novels/publishing; Blackstorm for teen and young adult apparel; Wal-commence for novelties; and SKOPUN for pavilion experiences. Earlier this year, ICEE launched its third series of limited-edition plastic cups featuring original Miraculous Manga designs; and Tropicosmétocos launched a line of personal care items.
The new licensees join existing partners, including toys from global master toy partner, Playmates Toys, distributed by Bandai; Planeta for publishing; Panini for sticker albums, and also the distributor for manga from Kodansha; 4E for hair care; Yuyin for footwear; Sunstar’s GUM® Dental Products for personal care (pan region); Fotorama for back-to-school; Carnaval and Avant for kid’s apparel; Granmark for party goods; and Appache’s Flying Wheels for Go Carts.
Miraculous is tremendously popular in Mexico. An April 2024 report from Brand Trends International highlights Mexico as the leading country where global survey participants spontaneously rank Miraculous among their top three brands. Additionally, Mexico ranks second only to France in brand awareness among girls aged 3-9, primarily driven by the popularity of the TV series.
In Mexico, Miraculous™ – Tales of Ladybug and Cat Noir is available in Spanish on Disney and Disney+ (Seasons 1 – 5), and Televisa (Seasons 1 – 5). Season 1 is available on YouTube with Season 2 rolling out; and seasons 1 – 4 are available on Netflix as well as the first two TV event specials and Ladybug and Cat Noir: The Movie. Across the content, Miraculous™ can be viewed on Disney Channel and Disney+ (except Brazil), Netflix and YouTube.
