Miraculous Corp Signs Pan European Deal with Simba Dickie Group
Miraculous Corp, the joint-venture between Mediawan and ZAG that unites all facets of the globally acclaimed Miraculous™ franchise—has signed a pan-European agreement with family-owned Simba Dickie Group for a fun and high-quality Miraculous™ line of Glibbi bath and water play products that will launch across Europe in the first quarter of 2025.
Providing toys and related products to families across Europe for 40+ years, Simba Toys’ Glibbi line is a popular series of bath and water play products designed to make bath time fun and exciting for children. The new line of Miraculous™ bathing toys will include the popular Glibbi Slime that transforms bath water into a gooey, slimy substance, as well as bath bombs that bubble and provide a spectacle of fun colors, bath fizzers with 2D or 3D premiums, and temporary tattoos. The Glibbi line is known for being safe, non-toxic, and environmentally friendly. Products are easy to use and clean up, ensuring that parents can provide a fun and engaging bath time experience for their children without worry.
“The Simba brand name and its elephant logo have become synonymous with fun, variety and high quality, and we’re delighted to dive into this new licensing agreement, bringing our beloved superheroes Ladybug and Cat Noir to bathtime and beyond,” said Julian Jacob, COO and Board Member of Miraculous Corp. “This partnership lets us transform everyday moments into exciting adventures for kids, making a splash in their daily routines.”
“We at Simba Toys are thrilled to partner with Miraculous and be part of this worldwide phenomenon,” commented Maximilian Stork, Director Product Management & Design, Simba Toys. “This cooperation will bring together the magic of Ladybug, Cat Noir, and the fun of our Glibbi products. We can’t wait to see the smiles on kids’ faces as they dive into this fizzing and gooey adventure.”
The 3D-CGI-animated aspirational action-comedy series Miraculous™ – Tales of Ladybug & Cat Noir is everyone’s superhero story. Ranked by IMDB amongst the Top 10 Best Animated Shows in the last 20 years, season five of the series is available in over 150 countries across the globe, with season six currently in production. The highly anticipated superhero blockbuster Miraculous: Ladybug and Cat Noir, The Movie launched in July 2023. With a core audience of 52% girls and 48% boys ages 6-12, and a massive fan base of young adult “Miraculers,” (ages 15-25), Miraculous has become a digital sensation with over 40 billion views on YouTube; over 250 million downloads of the official app; and over 720 million+ plays on Roblox. Over 740 million products have been sold and retail sales have surpassed US$1.5 billion worldwide to date. Miraculous is thewinner of 40 awards including Best Animated Series in the Kids Programming category at the 2023 Kidscreen Awards.
