Miraculous™ Event in the Magnificent Gardens of Château de Versailles
Miraculous Corp’s Miraculous™ is creating a stir this summer as the globally loved superheroes from the smash hit television series and movie take up residence in the Gardens of the Château de Versailles to coincide with three annual immersive events: “Les Grandes Eaux Musicales 2024,” “Les Grandes Eaux Nocturnes,” and “Les Jardins Musicaux,” featuring musical gardens and fountains in the ground’s gardens and groves. The event was orchestrated by TF1 Licensing with Chateau de Versailles Spectacles, a perfect collaboration for these two world-renowned brands with their strong roots in French heritage.
Throughout the summer and continuing until the end of October, families visiting the Château de Versailles will be delighted to find Ladybug and Cat Noir in the gardens. Every child who visits will receive a Miraculous activity booklet, offering an engaging way to explore the gardens and learn while having fun. This special event ensures an unforgettable experience, blending education and entertainment in an enchanting setting, making the event a highlight of the summer.
In this themed event, Marinette and Adrien are having fun on a school trip when everything takes a dramatic turn. Timetagger, a formidable enemy with the power to manipulate time, appears. He grabs the Miracle Box containing the precious Kwamis and opens a portal to the time of Louis XIV, intending to change the course of history. The Kwamis manage to escape and scatter across the gardens of the Château de Versailles. Ladybug and Cat Noir need children to help them find the Kwamis by solving games and puzzles in the various groves.
The exciting summer activity will be supported by a multi-faceted Paris-based communications campaign throughout the summer season, orchestrated by Château de Versailles Spectacles. Promotion will include a poster campaign in the metro and on the streets of the Paris, along with an extensive joint social media campaign between Grandes Eaux de Versailles and Miraculous.
On air since 2015, Miraculous™, produced by Miraculous Corp—a joint venture between ZAG and Mediawan Kids & Family—has become a true global phenomenon. Broadcast six days a week on TFOU, the adventures of Ladybug and Cat Noir averaged a 38% audience share among 4-10-year-olds* on TF1 in 2023, with steady, positive growth since it went on air.
The Miraculous™ brand has over 400 global licensing partners and is managed in France by TF1 Licensing, with 50 partners in France including Bandai (the distributor for global master toy partner Playmates Toys), Playmobil, Swatch, Hachette, and more recently, Comptoir du bain with a range of hygiene products for children. And on September 28, the first global Miraculous Day celebration will take place to include numerous on-air and in-store activations.
