Miraculous™: Ladybug & Cat Noir Adventure Debuts in Mexico City
The Miraculous™ franchise has announced it is expanding its presence in the immersive entertainment space with the world premiere of Miraculous™: Ladybug & Cat Noir Adventure, launching in Mexico City on April 10, 2025. Developed by Fever, the leading entertainment discovery platform, in collaboration with Miraculous Corp, the new experience marks a strategic step in leveraging location-based entertainment (LBE) to enhance audience engagement for the Miraculous™ brand.
Each participant will become a vital part of the mission in this one-of-a-kind Miraculous™ adventure, set to run throughout the year in celebration of the brand’s 10th anniversary, at Parque Las Antenas, a premier shopping and entertainment destination in Mexico City. Mexico City was strategically chosen for the global premiere, given Latin America’s strong Miraculous™ fanbase.
“The launch of Miraculous™: Ladybug & Cat Noir Adventure is a defining moment for the brand and our vision for multi-platform expansion,” said Eva Rodriguez, Global Licensing Director, Location Based Entertainment, Miraculous Corp. “As the demand for experiential entertainment grows, this activation reinforces our strategy to deepen audience engagement through innovative, interactive experiences. We are delighted to partner with Fever to bring this beloved franchise to life in an entirely new way.”
“Fever is delighted to partner with Miraculous Corp to bring the magic of their beloved characters to life through unique and immersive experiences,” commented Cesar Ruiz Encina, Fever Originals Regional Manager for Spanish Latam. With Miraculous™: Ladybug & Cat Noir Adventure, we are excited to offer fans an unforgettable journey that blends adventure, teamwork, and cutting-edge interactive elements. This collaboration exemplifies our passion for transforming storytelling into real-world entertainment that captivates audiences of all ages. We look forward to working together and debuting this experience in Mexico City, delivering moments of wonder and joy to Miraculous™ fans,”
Designed for families and younger audiences (ages 4 to 14), the 90-minute adventure will allow visitors to step inside the Miraculous™ universe, embarking on a mission alongside Ladybug and Cat Noir to save Paris from the villain Hawk Moth. Each participant will receive a Miraculous™ mask and a special device to help them collect Akumas, uncover clues, and unlock new superpowers by working as a team. Racing against the clock, they will explore iconic landmarks such as the Eiffel Tower, Arc de Triomphe, Louvre Museum, and the Seine River, completing challenges to achieve their mission.
Miraculous™: Ladybug & Cat Noir Adventure promises to be an experience filled with photo opportunities, themed settings from the series, fun group activities, and a relaxation area inspired by Marinette’s bakery, where visitors and their companions can relax and enjoy an authentic French boulangerie. Additionally, an exclusive store will offer official merchandise, allowing fans to take a piece of Miraculous™ home.
