Miraculous Rises in Popularity Across the Middle East, Turkey, Africa and India

Miraculous Corp’s Miraculous™ – Tales of Ladybug and Cat Noir has seen a remarkable surge in popularity across the Middle East, Turkey, Africa and India, fueled by the show’s relatable themes, vibrant animation, and strong, empowering characters that resonate with audiences of all ages. 

“With its rich tapestry of cultures and languages, the Middle East, Africa, Greece, Turkey and India have embraced Miraculous with enthusiasm” commented Carlotta Caracciolo, Vice President, Licensing & Retail MEA, Turkey, Greece & India, at Miraculous Corp for the region. “The series blends action, adventure, and positive messages that have struck a chord with viewers, making it a household name, and to cater to our growing fanbase, we are launching a wide range of events and products tailored to these markets. These includes back-to-school items, apparel, and food and beverages.”

Miraculous Corp has renewed its licensing agreement with Spacetoon Events to bring even more family entertainment experiences for the globally popular Miraculous™ – Tales of Ladybug and Cat Noir to the MENA region through themed events, live shows, meet and greets, and more. Organized in cooperation with Spacetoon, superheroes Ladybug and Cat Noir will appear at two popular events this summer. From July 15, fans in Qatar can unite with their superheroes at the second annual Qatar Toy Festival at the Doha Exhibition and Convention Center (DECC). A Miraculous-themed activity corner features the iconic Eiffel Tower and Marinette’s family’s Boulangerie featured in the series, as well as a ball pit and obstacle course, and character meet and greets. And the superheroes will be featured at the inaugural Bahrain Toy Festival, starting on July 1, 2024, and running for five weeks. A playground for imagination and play, the event, organized in conjunction with the Bahrain Tourism and Exhibitions Authority (BTEA) and Al Dana Ampitheatre, invites families to immerse themselves in creativity and fun. 

Throughout July, Herfy, one of the largest fast-food chains in the Middle East with more than 380 restaurants is launching a Miraculous™ “Chibi” kids Happy Meal program that features an augmented reality dining experience for families to enjoy during their meal. Utilizing a smart phone and 3D digital toy premiums, the Miraculous Chibi World in Paris is revealed featuring pop-up buildings and moving characters! 

And for hot summer days, İçim, the leading brand in Turkey known for delivering high-quality and nutritious products, has launched a Milkshake range available in four different designs with strawberry and banana flavors designed to appeal to both boys and girls. Selen Saban, Deputy General Manager of Lisans A.Ş., Miraculous Corp’s agent who brokered the deal stated, “ İçim Miraculous Milkshakes not only offer a deliciously entertaining product for kids but also make the Back-to-School period miraculous.” The products soft-launched this month with record-breaking sell through, and in September, the program will  be backed by a major national advertising campaign, sales-boosting activities with key retailers, digital activations, and social media visibility. Also coming Q4 to Turkey is oral care from Banat, Turkey’s first toothbrush producer.

Quick and nutritious frozen ready meals, made with fresh, healthy ingredients, will soon be available from 

SAI GROUP Kandiz across the UAE, and Saudi Arabia, as well as the UK. Initial offerings include Spaghetti Bolognese, Shepherd’s Pie, and Tomato Mascarpone Spaghetti which will be available at top stores in November, with more meals in development. 

And with summertime and back-to-school comes party-time! Families across the Middle East, as well as Europe and the U.S., can utilize reusable and/or sustainable disposal party products from leading sustainable party good manufacturer Procos. The Q3 launch includes cups and plates, napkins, cake toppers, balloons, masks and party invitations. 

Miraculous has also charmed audiences across India. Striders has recently launched stylish and practical school backpacks at Hamley’s that are  infused with the energy of Ladybug and the allure of Cat Noir, and built to withstand the adventures of everyday life; SKI Plastoware, the market leader in back-to-school products is debuting a range of lunch boxes, water bottles and pencil boxes in August that feature innovation in design, outstanding quality, and an affordable price point; and Dhananjai Lifestyle Ltd., India’s largest character licensing company, is launching an apparel range for the ETeenz brand, popular with families since 1999.  

Across South Africa, leading retailer Ackermans is launching a line of girls’ tees, leggings and skirts in over 1,000 stores from leading apparel manufacturer Power House Clothing Company.

In addition to physical events and products, Miraculous has expanded its digital footprint with the launch of dedicated YouTube channels in Arabic and Turkish. These channels offer localized content, making the show more accessible to a wider audience. The digital strategy has been instrumental in reaching younger viewers and engaging with them on platforms they frequent. The Miraculous Arabic channel, launched in 2021, counts more than 1.8 million subscribers and more than 1 billion views in three years; and the Miraculous Turkish channel, launched in 2022, has 256K subscribers, and over 168 million views, with more than 60 million views this year to date.  

“The future looks bright for the Miraculous brand in the Middle East, Africa, Turkey and India,” added Caracciolo. “With continued strategic partnerships, exciting events, and a robust product lineup, Miraculous is set to become an enduring favorite in the region. The brand’s commitment to delivering quality entertainment and relatable content ensures that it will continue to capture the hearts of fans across the Middle East for years to come.”

The Miraculous TV series features everyday teens Marinette and Adrien whose magical powers transform them into superheroes Ladybug and Cat Noir, ready to defend their city against evil villains. Kids and their families relate to the relationship dynamics, secret identities, and intriguing villains, and the diverse cast of characters that keep them guessing and anxiously wanting more. The characters are engaging, likeable, and admirable, but most importantly relatable, as family and friendships are always an important part of the storylines. Miraculous inspires kids to discover themselves through the stories and to recognize the hero in themselves.