Mix Licensing Group Appointed Global Licensing Agent for Crafthub

Crafthub has tapped Mix Licensing Group (Mix) to build global partnerships for their line of unique wooden puzzles. Building off the success of Crafthub’s licensed Warner Bros. Discovery Global Consumer Products IPs including Harry Potter and Batman Mix will build strategic partnerships with the biggest studios, sports leagues, and brand owners looking for a fresh approach to the puzzle category. With an emphasis on unique, giftable, and high-quality products, Crafthub has emerged as an e-commerce leader in wooden puzzles over the past two years and is expanding into brick-and-mortar retail stores globally in 2024. 

“It’s exciting to see an emerging company build such organic success with a new take on a product that has been a staple in homes of families around the world for hundreds of years. Not only do wooden puzzles scratch an itch for modern families looking for more sustainable options, but there’s something special about getting fans to engage with a brand off a screen for hours on end. The licensing possibilities are endless,” remarks Andi Scher, Managing Director of Mix Licensing Group. 

“We quickly learned the impact of brand licensing when our Harry Potter puzzles caught fire during Black Friday this past year. We look forward to working with Mix Licensing Group to build meaningful partnerships that will solidify Crafthub as a leading licensee in the puzzle category,” says Patrick Monaco-Sorge, Crafthub Co-founder & CEO

Crafthub will be launching new licensed puzzles in 2024 including Lord of the Rings, Game of Thrones, Smurfs, and Attack on Titan. As Crafthub expands their licensing roster, they aim to provide something for everyone including licenses across entertainment, sports, anime, gaming, and music among other avenues.