Mojo is a Go Go for Bladez Toys and Blue Zoo

In a new partnership between Bladez Toyz and Blue Zoo Animation for their hit new preschool animated series Mojo Swoptops.

Bladez Toyz is thrilled to announce an exciting worldwide partnership with Blue Zoo Animation, one of the UK’s leading character animation production studios, on their exciting new preschool show Mojo Swoptops. Together with Blue Zoo, Bladez Toyz will create a preschool toy range based on the hit new show, which successfully debuted on CBeebies in October 2024.

Bladez Toyz will be bringing the first wave of toys to market for this new preschool license in AW25 and they couldn’t be more excited about the potential it holds. CEO, Iain Morgan, said “We are extremely excited to be working with Karen and the team at Blue Zoo Licensing to bring this property to market. Mojo Swoptops felt like a great fit for us as a business with the focus around vehicles and innovation and the team instantly loved the programming with its mix of life lessons and some cheesy laugh out loud humour!”

The partnership with Blue Zoo marks a significant milestone for Bladez Toyz. The UK-based company, renowned for its innovative and engaging toy designs, has built a strong reputation for creating products that not only entertain but also promote S.T.E.M. development. Having experienced considerable growth across the UK and Europe over the last couple of years, and further to their announcement about their new distribution partner in North America, this partnership marks an important step back into the preschool market where they have operated so successfully before with Peppa Pig and Teletubbies. 

Iain detailed why he felt now was the right time for Bladez Toyz to take on this preschool property, “Working with the team at Blue Zoo has felt right since the first meeting, as we share the same entrepreneurial spirit and the desire to create something new and exciting! They have a wealth of experience within the toy industry, and we felt that with their experience, particularly in preschool licenses, along with our skills and expertise, we could create a strong partnership.”

Karen McNally, Licensing Director at Blue Zoo Licensing, also shared her thoughts on the deal, “Blue Zoo Licensing is thrilled to partner with Bladez Toyz on the exciting Mojo Swoptops! The team’s immediate enthusiasm and understanding of the huge potential for the brand as well as their creative flair and global reach make them the perfect fit for this growing brand. With international broadcasters already on board, we can’t wait to see the innovative products launching later this year and bring Mojo Swoptops to life for its expanding fanbase.”

Blue Zoo have already confirmed broadcast partners in many countries across the globe, including Canada, Australia and the Nordics with more to be announced soon. Iain commented “With our blend of distribution partners and direct to retail relationships, we are well placed to maximise the potential of this property and help Blue Zoo make Mojo Swoptops a global success over the next few years.”

Like many of the Bladez Toyz and preschool ranges, there will be a focus on creative, innovative and interactive toys that help develop fine motor skills, hand-eye coordination, and problem-solving. The Mojo Swoptops range will include Radio Control vehicles and motorised track playsets, alongside Arts & Crafts and a cool pocket money vehicle range that will continue the ongoing initiative of Bladez Toyz to develop more sustainable toys. Iain commented, “Sustainability has been a focus of the business for the last few years, whether that is making sure that as much of our packaging is reusable as possible or that the plastic parts can all be recycled. Blue Zoo is also committed to their own sustainability goals and together we will work to achieve these through the use of alternative plastics and reusable elements in all the products.”

Bladez Toyz will be the first toy retailer to bring product to market in 2025 and will be offering a first see of the exciting new range at London Toy Fair from the 21st-23rd January. The range will also be available to view at Spielwarenmesse the following week.

Please contact charlotte@bladeztoyz.co.uk for additional information on this agreement or to make an appointment at London or Nuremberg to see the new range.