Molang to Feature in First-ever Live Fan Event in London
Millimages announces the first ever Molang live fan event in London. The two-day affair will take place from March 2nd-3rd at Sokollab/BoraBori in Soho to mark the 5th anniversary of K-pop band – and huge Molang fans – Tomorrow X Tomorrow (TXT).
The celebration has been branded the Wari Wari Café, commemorating a TXT song by the same name. Described by the organizers as a cupsleeve event, there will be themed drinks and cakes for purchase; freebies available with drink/cake purchases (including Molang-branded cupsleeves, A6 prints and photocards); a plush giveaway sponsored by Molang illustrator Hye-Ji Yoon; a retail area designed with a TXT/Molang display; projections of Molang and TXT content; photo card and freebie trading area for MOA’s (i.e. TXT fans) to meet; and an area to leave messages for TXT/staff/MOAs.
In addition to the activities in-store, there will be cross-promotions including a scavenger hunt coordinated with Korean restaurant Little Korea, E-Sport studio and internet café Side Quest and Korean bakery Hanok, who are designing TXT-themed cakes with a Molang topper for the event.
Located at 14 Rathbone Place in London, Sokollab/BoraBori is a space dedicated to the discovery of Korean culture and the first K-Pop and K-Beauty store in the UK. 300 entry tickets were made available on Eventbrite and have already sold out; a limited number of walk-ins will be welcomed on the day.
Represented by bRAND-WARD in the UK, Molang is an international TV, social media, licensing, and merchandising phenomena. The Ambassador of Kindness has had huge exposure and engagement worldwide with 712 million views on YouTube Kids and 18M on the adult YouTube channel. In 2023 alone, Molang gained 821K Tik Tok subscribers and 335K on Instagram.
Alexandra Algard-Mikanowski, Licensing and Merchandising Director at Millimages, said: “K-pop culture is a part of Molang’s brand identity. With TXT members being genuine fans of our Molang, it seemed only fitting to accompany this fan-led event with our graphics team. The UK is a key territory for us in 2024, and we’re looking forward to expanding the brand to Gen Z targets, with product categories such as cosmetics, apparel, beverages, accessories, and more.”
