Mondo TV Group announces three major licences for Gorjuss in Italy
Mondo TV Group has announced that it has secured three major licences for the character brand and international phenomenon Gorjuss on behalf of brand owner Santoro Licensing. The categories are Epiphany confectionery and gifting, greeting cards and children’s rainwear and footwear.
Coriex, a leading company in the production and distribution of licensed products for children, teenagers and young people, is planning a number of capsule collections for both winter and summer. The Coriex Gorjuss range will reach retail in Q4 2022.
Cromo N.B. Srl, a leading producer and designer of greeting cards, will produce three categories: folded greeting cards with special finishes; folded greetings cards with added 3D elements; and printed gift-wrap sheets (70x100cm). All items will be available at retail in Q4 2022.
Emmeci, which specialises in the marketing of confectionery products for events, will produce Epiphany socks containing branded confectionery and sweet treats sourced from Italian confectionery companies as well as a special surprise toy. All the items will be at retail for the 6th of January feast of the Epiphany in both 2024 and 2025.
The news of these signings comes only a few months after Mondo TV Group’s appointment by brand owner Santoro to represent the hit character brand in the Italian market, underlining the enormous potential of the property.
Santoro’s Gorjuss brand is based on imagery featuring sweet, stripey-socked girls with big hearts. With over 400 characters to choose from, Gorjuss fans know there is a Gorjuss girl for every mood. The brand’s enormous emotional appeal, quiet nostalgia and thought-provoking sentiments have made it a retail phenomenon and a brand that girls and young women have embraced in more than 90 countries.
Since March, Mondo has been bringing this brand into its fast-growing portfolio of third-party licensed properties.
The endearing and relatable quality of Gorjuss, along with its established commercial success, underlines its vast licensing potential in the Italian market, where Mondo is particularly targeting such key categories as apparel, toys, publishing, cosmetics, homeware, gifts, food and confectionery.
UK based Santoro is a multi-brand design house creating covetable gifts, stationery and lifestyle products, many of which have inspired noteworthy brands and successful licensing programmes. Santoro’s latest, highest-profile character brand is Gorjuss. Internationally described as a retail phenomenon, Gorjuss is currently in its 13th year and its enormous popularity is still growing.
Jo Campbell, General Manager at Santoro Licensing, says: “We are absolutely delighted to be working with Mondo TV Group for Gorjuss in Italy and are thrilled with these new signings! It’s great to work with an agency who are committed to achieving our brand direction and they have driven through some excellent deals in just a short time frame. The new products in development are already beginning to look really exciting and we’re feeling very positive about the prospects Mondo has in the pipeline.”
