Monster Jamä Expands Beyond Toys in European Retail with New Licensing Partnerships Secured by Beanstalk
Beanstalk has announced a series of new licensing partnerships to expand Feld Entertainment’s Monster Jamä beyond toys into new consumer product categories across European retail.
Monster Jam is the most action-packed motorsport event and features the biggest names in monster trucks, including the legendary Grave Diggerä, Megalodonä, El Toro Locoä, ThunderROARusä, JCB DIGatronä, and Sparkle Smashä. After successful live events across the UK and Europe in recent years, Monster Jam events are set to return in 2025.
As the no.1 licensed vehicle toy brand at retail, driven by long-term partnerships with Spin Master and LEGO, Monster Jam has captivated children and adult fans alike with innovative and best-selling products. To build on this success, Beanstalk is collaborating with key partners across multiple categories, bringing the brand to life in fresh and exciting ways:
- Brand Alliance for apparel & accessories
- Cleversocks for socks
- Themed for wall art
- Orchard Crown for balloons
These partnerships represent a significant step in expanding the Monster Jam brand’s retail presence in Europe, allowing fans to engage with their favourite themes through everyday lifestyle products. The newly licensed products will be available in European retail in the coming months, with the Themed Wall Art range available now.
“The Monster Jam range has already proven to be a retail powerhouse in the toy category, and these new licensing agreements will help extend the brand’s reach even further,” said Dave Tovey, AVP at Beanstalk. “With the support of these best-in-class partners, we’re excited to bring the energy and excitement of Monster Jam to new product categories and retail experiences.”
“Monster Jam is truly a global franchise, with fans all across the world,” said Jeff Bialosky, Senior Vice President of Global Partnerships and Licensing for Feld Entertainment, producers of Monster Jam. “Continuing to expand that global presence 365 (24/7) with new categories throughout Europe will help us deliver more Monster Jam to those fans.”
