Moose Toys Adds “Turtle Power” to Growing Licensing Lineup
Moose Toys has acquired a license for Paramount’s Teenage Mutant Ninja Turtles. Under the new licensing agreement, the toymaker’s popular action-packed Akedo brand will be the first Moose Toys line of products to get the Ninja Turtle treatment. Akedo game pieces will feature the classic characters from the classic animated series and are on shelves now, ahead of the upcoming film, Teenage Mutant Ninja Turtles: Mutant Mayhem, in theatres August 2, 2023. The agreement also allows for cross-collaboration with additional original brands from Moose Toys. Plans include the “Heroes in a Half Shell” debuting as characters in an upcoming line for Heroes of Goo Jit Zu in 2024.
“As Moose Toys continues to aggressively expand its licensing program by tapping into pop culture and nostalgia, we identified Teenage Mutant Ninja Turtles as a property that ticked both boxes and engaged with Paramount to acquire the license and bring some ‘Turtle Power’ to Moose,” said Ronnie Frankowski, chief commercial officer, Moose Toys. “We chose Akedo as the first Moose brand to get the Turtle treatment because of the inherent similarities in brand DNA. Teenage Mutant Ninja Turtles brings a new level of fun with a dash of irreverence to Akedo’s fast-fighting action and humor-infused play, and offers the perfect backdrop to welcome the crime-fighting, pizza-loving crew to the Moose family.”
Fans of the brands should prepare themselves for the most epic battles. The new Akedo Teenage Mutant Ninja Turtles Arena comes with Leonardo, Shredder and two exclusive warriors, and has more than 35 sounds to amp up the action and excitement. The arena features two easily rotated background scenes representing New York City and two ultra-deluxe battle controllers, inspired by the sewer pipes where the Turtles make their home.
In the four versus packs, the classic battle-in-a-box play goes next level with Teenage Mutant Ninja Turtles’ most well-known villains — Bebop, Krang, Rocksteady and Baxter Stockman. Each warrior is matched with one of the loveable and humorous Turtles. Leonardo, the leader in blue, armed with two katanas; Donatello, the brains with the bō; Raphael, seeing red with two sai; and Michelangelo, the life of the pizza party, holds nunchaku in each hand. The characters can be mixed and matched to battle with any of the Akedo villains as they rise from the sewers to shell out justice.
Moose Toys’ Akedo—Teenage Mutant Ninja Turtles Arena and Akedo—Teenage Mutant Ninja Turtles Versus Pack are available now at major retailers nationwide.
