Moose Toys in Licensing Deal with ‘The Amazing Digital Circus’
Moose Toys is doubling down on its ability to trend spot as the first toy company to ink a licensing agreement with Glitch Productions for its viral animation sensation “The Amazing Digital Circus.” As master global toy partner, Moose will lead the conceptualization and development of a full product line of toys and plush that bring the show’s quirky characters to life in imaginative ways that will boost appeal to the ever-widening demographic of Amazing Digital Circus fans.
The Amazing Digital Circus is a surreal dark animated comedy, about a woman who gets trapped in a crazy virtual world along with five other humans who are now subject to the whims of a wacky AI. The show’s pilot racked up more than 240 million views within three months of airing, becoming the most viewed pilot of an indie animated series on YouTube, and the first two episodes have amassed more than 433 million views total. In February 2024 the blockbuster show was greenlit for a full season on YouTube. Animated by Glitch Productions, the show was created, directed and written by Gooseworx.
“The team at Glitch are true trail blazers and what we loved about Amazing Digital Circus was how creative, current and original the series was. We are drawn to creators who are pushing the boundaries of innovation to partner with on new, game-changing toy brands,” said Paul Solomon, CEO, Moose Toys. “The Amazing Digital Circus series has amassed hundreds of millions of views since launch, showing that people are looking for something new and fresh. We knew that the quirky characters, story, animation style and colour palette was a perfect match for Moose to co-create a toy line that brings the series from digital into the real world, and we look forward to bringing another Australian success story to the rest of the world.”
For the past several years, Moose Toys has invested in building its global consumer product licensing program around strategic entertainment partnerships; a strategy that has been paying dividends. The Amazing Digital Circus licensing agreement follows hot on the heels of the announcements of two massive deals: the company’s heralded agreement with MrBeast, AKA Jimmy Donaldson, the #1 most subscribed YouTuber in the world and avid philanthropist, and the multi-year global licensing renewal with BBC Studios for Bluey, another Aussie-grown television series sensation. Additional licensing agreements have been struck with major studios, including Illumination’s Despicable Me and Minions, DreamWorks Animation’s Trolls and Paramount’s Teenage Mutant Ninja Turtles, among others.
The next episodes of ‘The Amazing Digital Circus’ begin rolling out later this year and introduce new characters, environments and adventures for the talented cast of outstanding voice actors who bring to life the whimsical colorful characters.
“We’re very careful with how we treat any product released under our brand, as we want to show them the same level of care that we treat our shows. When we met with Moose, we saw the dedication they had to high-quality products and collaboration with partners and knew we had found someone we could trust,” said Kevin Lerdwichagul, CEO of Glitch Productions. “Plus, the fact that we’re both Australian companies trying to make it on the international stage meant we understood each other completely.”
